Promo Tracker: Unilever ups promotions on Ben & Jerry's

By: Dean Best | 6 September 2011

Unilever ice cream brand Ben & Jerry's returned to the top 20 of the UK's most-promoted food brands in August, according to data from the latest just-food Promo Tracker.

just-food articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Unilever ice cream brand Ben & Jerry's returned to the top 20 of the UK's most-promoted food brands in August, according to data from the latest just-food Promo Tracker.

  • Unlimited access to all the latest global food news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-food market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-food:

More articles related to this one

Editor's choice: the highlights on just-food this week
It had been speculated in recent months but, this week, PepsiCo and German dairy giant Muller confirmed plans to start a manufacturing yoghurt in the US, where sales of the product are growing fast. Ferrero's decision to build a plant in Mexico and General Mills' acquisition of US snacks firm Food Should Taste Good also grabbed your attention, as did financial results from chocolate firm Lindt & Sprungli and Dutch retailer Ahold. And, to mark Fairtrade Fortnight in the UK, we interviewed Paul Chandler, chief executive of a pioneer in the sector, Traidcraft.

Quote, unquote: just-food's week in words
Fairtrade Fortnight, an annual event that highlights the ethical sector in the UK, started this week and just-food spoke to Paul Chandler, chief executive of Fairtrade pioneer Traidcraft, about the impact that interest from bigger companies is having on the aims of Fairtrade. One company that has launched Fairtrade products, Nestle, this week said it was the first confectioner in the UK to make its products additive-free. Elsewhere, we spoke to US industry body The Grocery Manufacturers Association on sustainability and asked Dutch retail giant Ahold, which runs major chains in the US, what suppliers will do to boost stagnant sales.

Talking shop: Tesco looks to retain strong foothold in online channel
Tesco, the UK's largest retailer, has had some difficulties in recent months in its domestic market. However, the company accounts for almost half of all grocery sales online and, as Michelle Russell writes, it is looking to tighten its grip on the channel.

Market research related to this article

Unilever UK Foods Ltd. - SWOT Analysis
Datamonitor's Unilever UK Foods Ltd. - SWOT Analysis company profile is the essential source for top-level company data and information. Unilever UK Foods Ltd. - SWOT Analysis examines the company’s key business structure and operations, history and ...

Unilever PLC (ULVR) - Financial and Strategic Analysis Review
Unilever PLC is one of the parent companies of the consumer goods supplier, Unilever Group (Unilever). Unilever has a strong and well differentiated portfolio of 400 global and regional brands operating across 14 categories of home, personal care and...

Unilever - SWOT Analysis
Datamonitor's Unilever - SWOT Analysis company profile is the essential source for top-level company data and information. Unilever - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summa...

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page