UK: Unilever's Ben & Jerry's launches new flavour
Anglo-Dutch consumer goods giant Unilever is adding a new flavour to its premium ice cream brand Ben & Jerry's in the UK.
The new Dublin Mudslide ice cream contains Irish cream liqueur ice cream, with chocolate chip cookie pieces and a coffee fudge swirl.
Brand manager Philippa Marshall said the launch of the new flavour would be backed by a £2.5m (US$4.7m) marketing spend.
The new health consciousness of consumers is believed to be one of the reasons for stagnant value growth of ice cream sales in Western Europe. But with new and unusual combinations of flavours, more p...
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