UK: Unilever's Knorr makes herbs and spices debut

By Hannah Abdulla | 13 February 2014

Knorr has made its debut into the herbs and spices sector

Knorr has made its debut into the herbs and spices sector

Unilever's Knorr brand is making its debut in the UK's herbs and spices category with the launch of Knorr Flavour Pots.

The products will use the "same patented jelly technology" as the Knorr Stock Pot and Gravy Pot lines, Unilever said.

The company claimed the new product captures "the flavour of fresh herbs and spices with all the convenience of dried".

Vanni Cataldi, brand manager for Knorr at Unilever UK, said: "This is the first time that Knorr has ventured into the herbs and spices category and we are confident that the launch of Knorr Flavour Pots will bring additional growth to the market by encouraging dried herb users to trade up, as well as attracting Stock Pot users into Herbs and Spices with a format they recognise and love."

The launch is supported by a GBP3.5m (US$5.8m) marketing campaign.

"Knorr Stock Pots had a massive impact on the market when we launched them in 2008, helping to grow an already mature sector by 27% in value between January 2008 and December 2010, with three-quarters of this growth being purely incremental. We will replicate this success with Flavour Pots as we know that consumer interest in alternative formats that offer good taste credentials remains strong and we've gone to great lengths to ensure that the new range matches this demand," Cataldi added.

The range will feature five variants - mixed herbs, three peppercorn, curry, garlic and mixed chillies.

They will be sold in packs of four with an RRP of GBP1.59.

Sectors: Condiments, dressings & sauces

Companies: Unilever

View next/previous articles

Currently reading -

UK: Unilever's Knorr makes herbs and spices debut

There are currently no comments on this article

Be the first to comment on this article

Related research

Unilever Plc - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report

MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organization to sustain its competitive advantage....

Unilever PLC (ULVR) - Financial and Strategic SWOT Analysis Review

Unilever PLC (ULVR) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view o...

Hindustan Unilever Limited (HINDUNILVR) - Financial and Strategic SWOT Analysis Review

Hindustan Unilever Limited (HINDUNILVR) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear an...

Related articles

Editor's choice: the highlights on just-food last week

Unilever's business in South Africa was in the spotlight this week after it emerged its offices were raided as part of a probe into collusion. Elsewhere, there were two notable M&A deals in dairy, with Arla Foods looking to merge with Belgium-based EGM Walhorn and Lactalis's Parmalat bolstering its business in Australia with the acquisition of Harvey Fresh.

Quote, unquote: just-food's week in words

This week, Tesco CFO Laurie McIlwee ended weeks of speculation over his future after handing in his resignation. Elsewhere, Kellogg was one of the three manufacturers linked to the rumoured sale of Dorset Cereals and Arla announced a proposed merger with EGM Walhorn.

Focus: Unilever could jump-start UK category with Ben & Jerry's Greek

Unilever's Ben & Jerry's brand is launching a three-product strong line of Greek-style frozen yoghurt in the UK. The move is a category first and the group believes that it can stimulate incremental sales growth, bringing new consumers to both the brand and category. However, Greek yoghurt and frozen yoghurt sales in the UK have not performed as strongly as across the pond in the US. Is Ben & Jerry's the brand that will kick-start the category? Katy Askew reports.

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page