Hershey's Q3 earnings were up 12%, thanks to strong sales in its recently acquired mint and gum business. This growth is expected to continue albeit at a slower rate, as the American hunger for all things sugary drives the value of the confectionery market slowly but steadily higher. The US market for gum will grow the fastest over the next four years, reaching $2.4 billion in 2005. The markets for chocolate and sugar confectionery will also increase over this period.