USA: National Survey: USDA Organic Food Labels Are Misleading
A new poll finds the U.S. Department of Agriculture's (USDA) proposed rules for labeling organic food products will seriously mislead consumers into thinking the products are safer, better in quality or more nutritious. The survey, conducted by International Communications Research of Media, PA on behalf of the National Center for Public Policy Research, found two-thirds of the public would be misled by the proposed USDA seal on several key issues: 68 percent said they would interpret a product labeled "USDA Certified Organic" to be safer to eat than non-organic foods;67 percent believed "USDA Certified Organic" to be better than non-organic foods; and,62 percent believe "USDA Certified Organic" to be healthier for consumers than non-organic foods.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- General Mills sales woes continue - analysis
- Why personalisation will take-off in US food
- US food next wave on display at Winter Fancy Food
- Comment: Meal kits in US - don't believe the hype
- Column: Kraft Heinz, Unilever and sustainability
- Unilever 'lining up spreads sale'
- UK own-label firm Park Cakes sold in MBO
- Immigration crackdown "risk" for US dairy industry
- BRF plant suspended amid bribery allegations
- Fonterra cuts earnings forecast