CANTON, Pa.--(BUSINESS WIRE)--Nov. 14, 2001--Veal USA announced today it will launch a nationwide marketing program to promote the many benefits of veal and dispel misconceptions about the veal industry. After an extended period of declining sales, largely due to misconceptions about animal welfare, veal consumption is making a comeback this year, steadily gaining menu popularity in salads, appetizers and entrees at both dinner-chain and upscale restaurants alike.