Victorian fruit and vegetable growers are eyeing Italy as a lucrative export market with the potential to act as a gateway into Europe. The Victorian fruit & vegetable industry and the Italian Chamber of Commerce have recently completed a ten-month trial of fruit and vegetables exports worth A$2m (US$1m) from Victoria to Italy, and secretary general of the Italian Chamber of Commerce in Melbourne, Henry La Motta, has praised the quality of Australia's fruit and vegetables as equal to Italian produce.