Brynwood claimed Balance Bar was "leading brand" in "high growth" category

Brynwood claimed Balance Bar was "leading brand" in "high growth" category

Vitamin and supplement giant NBTY has acquired US energy bar brand Balance Bar from private-equity firm Brynwood Partners VI.

Brynwood, which acquired the brand from Kraft Foods in 2009, announced the sale for an undisclosed sum yesterday (26 November).

The buyout house claimed Balance Bar was "one of the leading brands" in what it described as a "high growth" nutrition and energy bar category. It said the sector was worth US$1bn.

NBTY is itself owned by private-equity giant The Carlyle Group. The nutritional supplements firm was sold to Carlyle for $4bn in 2010.

Show the press release

 

Brynwood Partners Divests Balance Bar Company

GREENWICH, Conn.Nov. 26, 2012 /PRNewswire/ -- Brynwood Partners VI L.P. announced today that it has sold its portfolio company, Balance Bar Company, to NBTY, Inc., a global leader in vitamins, supplements and active nutrition products and a portfolio company of The Carlyle Group.

Balance Bar, founded in 1992, and acquired by Brynwood VI from Kraft Foods, Inc. in 2009, has been an innovator in the nutrition/energy bar category. The Company, which is headquartered in Valhalla, NY, is one of the leading brands in the high growth $1 billion nutrition/energy bar category. Balance Bar enjoys a strong and loyal consumer following and has some of the most recognized bars in the industry. Balance Bar products offer a unique combination of great taste and lasting energy through balanced nutrition.

"We are delighted to announce the divestiture of Balance Bar, which was our first investment in our most recent fund, Brynwood VI," said Hendrik J. Hartong III, Chairman, Balance Bar and Senior Managing Partner, Brynwood Partners. "We are grateful to all of the Balance Bar employees for their hard work and dedication to the business. We wish NBTY continued success with this great brand."

"On behalf of Brynwood Partners, I would like to thank the Carlyle and NBTY teams for their efforts in completing this transaction. We have enjoyed the relationship," said Ian B. MacTaggart, Managing Partner, Brynwood Partners.

Houlihan Lokey Capital, Inc. served as the investment banking advisor to Balance Bar.

About Brynwood Partners:

Founded in 1984 and headquartered in Greenwich, CT, Brynwood Partners is an operationally-focused private equity fund that makes control investments in lower middle market companies. Brynwood Partners targets companies operating in the following sectors: (a) consumer products, (b) light manufacturing with low capital intensity and (c) business services.

Brynwood Partners is currently managing over $500 million of private equity capital for its limited partners who include U.S. and international pension funds, fund-of-funds, endowments, high net worth family investment offices and financial institutions. For more information on Brynwood Partners, please visitwww.brynwoodpartners.com.

About Balance Bar Company:

Founded in 1992 and headquartered in Valhalla, NY, Balance Bar, one of America's original nutrition/energy bars, inspires consumers to lead active, well-rounded and balanced lives by providing great-tasting, healthy and convenient nutrition for lasting energy. Balance Bars are available in four unique product lines (Original, Gold, Bare and Minis) and all the Company's flavors are based on the 40/30/30 nutrition model (40% of calories from healthy carbohydrates, 30% from quality protein and 30% from dietary fat). For more information on Balance Bar, please visit www.Balance.com.

About NBTY, Inc.:

NBTY, Inc. is the leading vertically integrated manufacturer, marketer, distributor and retailer of high-quality vitamins, nutritional supplements and related products in the United States, with operations worldwide. NBTY currently markets over 25,000 SKUs under many brands, including Nature's Bounty®, Sundown®, American Health®,Ester-C®, Solgar®, MET-Rx®, Osteo Bi-Flex®, SISU®, Rexall®, Pure Protein®, Body Fortress®, Puritan's Pride®, Vitamin World®, Holland & Barrett®, GNC (UK)®, Physiologics®, and De Tuinen®.

About The Carlyle Group:

The Carlyle Group is a global alternative asset manager with $157 billion of assets under management in 101 active funds and 64 fund of fund vehicles as of September 30, 2012. Carlyle invests across four segments, Corporate Private Equity, Real Assets, Global Market Strategies and Fund of Funds Solutions– in AfricaAsiaAustraliaEurope, the Middle EastNorth America and South America. Carlyle has developed expertise in various industries, including: aerospace, defense & government services, consumer & retail, energy, financial services, healthcare, industrial, technology & business services, telecommunications & media and transportation. The Carlyle Group employs more than 1,300 people in 32 offices across six continents.

 

Original source: Brynwood Partners VI