Greek food group Vivartia has signed a deal with Japanese dairy firm Morinaga Milk Industry Co. in a bid to produce Greek yoghurt in the Asian country.

Vivartia said yesterday (29 January) that it would provide "know-how" to Morinaga, which would produce Greek yoghurt to sell in Japan.

Vivartia CEO Spyros Theodoropoulos said the deal meant the company pass on its "expertise" to a market of "great potential".

Theodoropoulos added: "At the same time, it may serve as a platform for the introduction for Greek-type products and the creation of investment opportunities in the rapidly-growing Japanese market."

No details were given on when Morinaga would begin production or the type of products it would produce for the Japanese market.

Officials at Vivartia could not be reached for immediate comment as just-food went to press.