UK: Waitrose and Iceland top of "Real Food" Test with Organic ranges; gaining 'loyalty' could depend on this.
Environmental group Friends of the Earth's "Real Food" survey of British supermarkets' organic ranges place Waitrose top, scoring eight out of a possible twelve marks, despite receiving one out of four in the 'organic food' category. In the 'GM-free meat' and 'dairy products' categories the chain scored two out of four, and an excellent rating of three out of four for 'non-contamination with pesticides' and 'affordable organic food'.The survey kicked off Real Food Week, which runs until June 25, with results coinciding with Iceland announcing intentions to take organic food into the mass market.
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