UK: Waitrose launches 100% cacao chocolate
William Harcourt-Cooze, a self-styled Willy Wonka, is launching what is thought to be the strongest chocolate on sale in any UK supermarket.
With 100% cacao content, the chocolate is believed to be more suited for recipes than for eating, and is set to be rolled-out in Waitrose stores around the UK with immediate effect.
Harcourt-Cooze 's unique Venezuelan Black was produced after a life long quest to find the "perfect chocolate", which was followed by Channel 4 in the documentary Willie's Wonky Chocolate Factory.
"Many people who knew me thought this was a madcap scheme, but for me it's a passion and I've never been more serious about anything in my life," said Harcourt-Cooze. "I've seen my bank manager more often than my wife in the last couple of years. But seeing the results of my labour on the supermarket shelves will be like a dream come true."
Eleven years ago Harcourt-Cooze purchased land in Venezuela and planted 10,000 cacao trees at the Hacienda El Tesoro. Soon afterwards he set up a small chocolate factory in Devon.
"Chocolate is Willie's life and his passion shows in the high quality of Venezuelan Black", said Waitrose home baking buyer, Christopher Moore. "A chocolate with 100% cacao content is something we haven't offered our customers before. The strongest we currently offer is 85%."
Waitrose will be stocking all three cacao bars from Venezuelan Black.
Despite the GBP50bn (US$88bn) bank rescue package announced this morning (8 October) by the UK government, the crisis in the financial markets is still making its presence felt on the UK high street. ...
Wal-Mart is following the lead set by Tesco by testing a smaller, neighbourhood supermarket concept in the US, and the retail giant is not the only grocer to be moving in this direction. Ben Cooper re...
The melamine scandal continues to be a hot topic in this week's news as Heinz puts a stop to the use of Chinese milk, Cadbury recalls 11 products and Unilever is forced to recall a contaminated batch ...
Waitrose has unveiled plans to open its first convenience store in Trinity Square, Nottingham, in December....
The fall-out from the melamine scandal in China rumbled on this week, with claims that Sanlu Group, the Chinese dairy at the heart of the scare tried to cover up the outbreak when it first emerged....
UK retailers Waitrose and Booths have announced plans to form a buying alliance....
Dr. Oetker has extended its Ristorante frozen pizza line with the addition of two smaller size pizzas....
just-food had something of an Eastern flavour this week with stories in Japan and China grabbing the headlines. Two of Japan's largest food groups, Meiji Dairies and confectioner Meiji Seika, have dec...
- Focus: Danone CEO Faber puts stamp on business
- Cleaning up Tesco will have mixed supplier impact
- The just-food interview: Doux CEO Arnaud Marion
- General Mills US "priority" categories gain share
- 2015 preview: A better deal for M&A sellers
- General Mills outlines "aggressive" NPD drive
- Coles supplier payments broke competition law
- Lay's heads "billionaire food brands" list
- PepsiCo opens snacks plant in Saudi Arabia
- Wessanen to buy dairy-free drinks firm Abafoods