UK: Waitrose launches Dine In Heston range
Rolling out in stores this week, the Dine In range is inspired by recipes from the chef's Cook at Home book
UK upmarket retailer Waitrose has once again teamed up with celebrity chef Heston Blumenthal to launch a range of ready-meals.
Rolling out in stores this week, the Dine In range is inspired by recipes from the chef's Cook at Home book, the retailer said today (1 October).
The range features five main courses; fish pie, lasagne, chilli con carne, shepherd's pie and macaroni cheese (all priced at GBP4.89 (US$7.89)) and two side dishes; ultimate mash potato (GBP2.99) and carrots with caraway butter (GBP2.69).
The launch follows a Waitrose Christmas dessert offering from the chef revealed in July. The Heston dessert line-up, which already includes the hidden orange Christmas pudding, also includes a modern take on the classic baked Alaska.
Dine in with Heston from Waitrose this Autumn-
Staying in never looked so good. With the weather taking a turn for the worse, Heston is providing another reason to stay in - his new Dine In range - the perfect way to take a Heston meal home with you.
Launching exclusively at Waitrose this week, is a selection of ready prepared meals by top chef Heston Blumenthal. Inspired by the recipes from his Cook at Home Book, Heston has given his special touch to well-known classics. Dining in has never been so luxurious....and easy.
The new Heston from Waitrose range features five main courses; fish pie, lasagne, chilli con carne, shepherd's pie and macaroni cheese (all priced at £4.89) and two side dishes; ultimate mash potato (£2.99) and carrots with caraway butter (£2.69).
Manisha Kotecha, from the Brand Innovation team at Waitrose comments, "Just like Heston's sell out Christmas puddings and mince pies, these meals are truly mouth-watering classics, familiar by name but like nothing you've tasted before. They're all cooked and prepared to Heston recipes, using special ingredients to bring out the true depths of flavour of the dishes. They're top of the range and offer a real point of difference from other ready meals. They're so delicious you'll be glad of the long dark nights to savour every single morsel."
Heston uses some signature ingredients and cooking methods to naturally enhance the flavours of his dishes. Star anise is added to the chilli and lasagne recipes to accentuate the meaty flavours whilst umami*-rich ingredients bring out the natural savoury notes in the meats. The varieties of meat cuts used in each dish are designed to add texture and the slow cooking adds a real depth of flavour. Truffle flavour olive oil adds depth and a touch of luxury to a mid-week favourite, macaroni cheese. The sauce in the fish pie is chef standard. It's a classic velouté sauce made with vermouth, stock and cream, which is much lighter than a traditional fish pie sauce.
Heston comments, "I'm really proud of these dishes I think they taste great. Heston continues, "It's just that little attention to detail in the recipes that makes the difference and adds a bit more depth and complexity to the flavours. We've done all the hard work for the customer - all they hopefully have to do is enjoy them."
Original source: Waitrose
Tesco has once again ignited the price war with the launch of its Price Promise, garnering a mixed reaction from analysts who suggest it could just be an extension of other retail schemes or the retai...
Premium fresh pasta manufacturer Ugo Foods is preparing to expand into the free-from market with the launch of a range of gluten-free chilled pastas....
- On the move: What's in store from Tesco's new CEO?
- The just-food interview: Premier Foods CEO Darby
- On the money: Danone denies strategy overhaul
- On the money: Unilever shifting into growth spots
- Comment: Danone could be mulling strategy shift
- UPDATE: Premier establishes international unit
- Campbell issues warning on 2014/15 fiscal year
- S&A Foods announces restructure, 55 jobs to go
- Universal Robina to buy biscuit firm Griffin's
- Premier launches Oxo pots range in UK