UK: Waitrose sales up 4.1% in "most successful Christmas"
- Most successful Christmas on record for Waitrose
- LFL sales up 4.1%
- Monday 23 December record day as sales hit £51m
- Premium products including Heston and Seriously see increases
Waitrose celebrates a successful Christmas trading period
Waitrose announced the results of what it called the "most successful Christmas on record" with like-for-like sales up 4.1% across the 12-day festive trading period.
Sales on 23 December reached GBP51m (US$83.7m), the highest ever taken by the business in a single day. Its online grocery, driven by the supermarket's Click and Collect option was up 33.4% for the five-week period.
Waitrose managing director Mark Price believed success was down to volume growth and increased price competitiveness of products.
"Every year retailers say that Christmas is late, but with some justification in 2013 as customers phased their shopping in line with the mid-week fall of the main festivities. Partners across all our branches and our supply chain have done a brilliant job in coping with the late influx of shoppers," said Price.
Waitrose's results also demonstrated more and more people were looking to trade up this Christmas with its Heston label growing by 46.4%, Seriously by 22.7% and Duchy by 9.2% over the five-week trading period.
"Our performance this Christmas continues our sustained growth for the last five years. We've done well by giving people exactly what they want - high quality products, excellent value and superb service both in our shops and online," added Price.
Waitrose has seen its most successful Christmas on record with total branch sales (excluding fuel) for the twelve trading days ending December 31st up 6.5% on last year and 4.1% on a like for like basis.*
Sales on Monday 23 December were £51m - the highest ever taken by the business in a single day with an average of 22,000 items going through checkouts every minute.
For the five week period ending on Christmas Eve, total sales (excluding fuel) were £736m - up 5.4% on the equivalent period last year and 3.1% on a like for like basis.
Online grocery sales also saw stellar growth - up 33.4% for the five-week period. Click and Collect was a strong driver of footfall with 619,000 collections from Waitrose branches during the same period.
Volume growth, driven by increased price competitiveness and the success of the myWaitrose card, has been a key factor in this sales uplift with customer visits up by 10.4% per cent on last year for the five week period.
Waitrose Managing Director, Mark Price, said:
“Every year retailers say that Christmas is late, but with some justification in 2013 as customers phased their shopping in line with the mid-week fall of the main festivities. Partners across all our branches and our supply chain have done a brilliant job in coping with the late influx of shoppers.
"Our performance this Christmas continues our sustained growth for the last five years. We've done well by giving people exactly what they want - high quality products, excellent value and superb service both in our shops and online.”
Waitrose's premium own label ranges saw some of the strongest growth in the business with sales within the Heston range up 46.4% per cent, Menu From up 45.6% and the Seriously range of sweet treats up 22.7%. Duchy Originals from Waitrose also performed very strongly with sales up by 9.2% per cent for the five week period.
Original source: Waitrose
During the review period, Waitrose Ltd experimented with various new trends in grocery retailing including internet retailing and convenience-oriented proximity retailing. Both of these strategies hav...
Three concepts are currently shaping trends in grocery retailing in the UK: convenience stores; discounters; and online sales....
UK chilled soup manufacturer The Yorkshire Provender Co. has invested GBP2m (US$3.1m) into expanding its production facilities. ...
The UK retailing industry registered positive growth in 2013 despite the fact that the economic climate in the country remained challenging as consumer spending habits remained under the influence of ...
The report is a result of extensive research to provide a comprehensive understanding of the global private label market and packaging consumption; this clearly establishes market trends, packaging dy...
- What Grexit could mean for the food industry
- just-food's pick: Top trends at Fancy Food Show
- Focus: ConAgra own-label exit plan is about growth
- Focus: Can General Mills improve US retail sales?
- IRI – The opportunity of range optimisation
- Hovis "mulls Irish Pride Bakeries takeover"
- JBS acquires Cargill's US pork unit
- North Castle acquires stake in Sprout
- ABF's Kingsmill returns to Tesco
- Fonterra begins consultations in efficiency drive