UK: Waitrose targets London in convenience push

By Katy Askew | 13 February 2013

Waitrose eyes c-store openings

Waitrose eyes c-store openings

Waitrose has confirmed that it plans to open ten new London-based Little Waitrose convenience stores this year.

The convenience outlets will be located in central London, a spokesperson for the retailer told just-food. The move represents the "largest number of new stores" the retailer has "ever opened in inner London" within a single year, doubling Waitrose convenience offering in the area, the spokesperson emphasised.

Currently, Waitrose operates 36 convenience stores throughout the UK.

The new London locations are still to be confirmed, but the first new outlet will open in Vaixhall this spring.

"London is an important part of our heritage and this another major milestone for our business. It demonstrates our ambition to continue increasing our presence and improving our accessibility to those in the capital who wish to shop with us," development director Nigel Keen said.

Waitrose also plans to open a full sized supermarket this summer in Greenwich as part of the New Capital Quay development.

Sectors: Retail

Companies: Waitrose

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