US: Wal-Mart revamps value brand
US retail giant Wal-Mart has announced a revamp of its Great Value private-label brand in the US.
The company said that products under revamped Great Value branding will begin to appear on shelves this month, aimed at providing "affordable, high-quality grocery and household consumable options".
The majority of new products would be available by the end of May, the retailer said.
The company first introduced the range in 1993, and it now covers more than 100 categories and, underlining Wal-Mart's market leadership, is the country's largest food brand in both sales and volume.
The company has created new packaging for the range with graphics "to create a consistent, recognisable look throughout the store". The new design offers easy-to-read nutrition labels, and reduced packaging has been used whenever possible as part of the company's sustainability goals, Wal-Mart said.
The retailer said it has worked with several hundred suppliers and testing facilities in testing some 5,250 products against leading national brands "to ensure Great Value quality is equal to or better". It also conducted some 2,700 consumer tests.
As a result, formulas have been changed for 750 items in the range, including breakfast cereal, cookies, yoghurt, laundry detergent, and paper towels, while 80 new products have been introduced, including thin-crust pizza, fat-free caramel swirl ice cream, strawberry yoghurt, organic cage-free eggs, double-stuffed sandwich cookies and teriyaki beef jerky.
"Wal-Mart remains committed to providing our customers with quality national and private brand products at unbeatable prices," said Andrea Thomas, senior vice president of private brands.
"Through our Great Value brand re-launch, we are delivering on our promise to provide customers with the quality products they need and want at a price they can afford to help them save money and live better."
Companies: Wal-Mart Stores
New Covent Garden, the UK's largest chilled soup brand, announced a major push earlier this week with the launch of six varieties. The company, owned by Singapore Food Industries, hopes the move will ...
Wal-Mart is expected to post sales at the low end of its guidance and flat earnings per share when the world's largest retailer delivers its second-quarter results tomorrow (13 August)....
The launch of Wal-Mart's sustainable product index has generated much comment, some positive and some not so complimentary. Ben Cooper examines the response from environmental commentators and campaig...
Wal-Mart Stores has hired Scott Price, former head of DHL Express' European operations, to take charge of the world's largest retailer's businesses in Asia....
French retailer Casino Group has signed a deal with SunPower for the supply of high-efficiency solar photovoltaic panels by the end of the year....
The chief executive of Russian dairy giant Wimm-Bill-Dann Foods today (4 September) warned that conditions in the Russian economy may worsen in the latter half of 2009....
Del Monte Foods can withstand the threat of private label to its consumer foods business with a series of promotional and marketing campaigns in the next year, the US firm's chief said today (3 Septem...
Del Monte Foods has raised its full-year outlook after posting an increase in first-quarter net sales and earnings....
- Danone's Q1: four things to learn
- Who will buy Danone's Stonyfield business?
- Nestle Q1 update: four things to learn
- Column: Why snacking is the new meal
- Interview: KP Snacks on growth strategy
- Tyson shops Sara Lee bakery, Kettle and Van's
- Nestle to cut UK confectionery jobs
- PepsiCo affirms full-year target as Q1 hits mark
- Tyson to buy burger-to-entree firm AdvancePierre
- TreeHouse Foods sells soup, baby food units