US retail giant Wal-Mart has unveiled plans to increase collaboration between its Sam's Club warehouse business and suppliers.
Through its joint business planning approach, Sam's Club will initially provide suppliers with its member research to enhance insights and innovation.
The retailer also intends to leverage marketing capabilities, through new tools such as eValues, which provides members with personalised digital offers.
Other marketing tools available to suppliers include the recently launched Tastes and Tips sampling programme.
The company said that it expects the joint business planning approach to be fully implemented by September this year.
"At Sam's Club, we are passionate about serving our members and believe in working collaboratively with our suppliers to develop great quality and brands at an amazing value,” said Linda Hefner, executive vice president, merchandising. “Through joint business planning, we can determine how we each invest in opportunities to accelerate growth and ROI."
Responding to the announcement, Kathy Casey, VP customer development at Kellogg's Specialty Retail Group, said that the cereal maker was “excited” to further collaborate with Sam's Club.
“Joint business planning will maximise our companies’ mutual strengths of innovation and quality brand building,” Casey suggested.
Sam's Club also said that it is making some changes to its product assortment, with the expansion of its produce, meat and baby categories.
Sectors: Retail
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