PwC has said Wal-Mart plans to develop retail partners in Europe. This would be a major change of strategy, as previously Wal-Mart has 'gone it alone' when entering new markets. The change may be down to Wal-Mart's difficulties in Germany. Whilst the Asda purchase in the UK has been successful, Wal-Mart may now need to follow an expansion strategy in Europe more reminiscent of its Dutch rival Ahold.