UK: Walkers crisps unveils "Britishness" campaign
By: just-food.com | 10 January 2008
Walkers, the UK crisp and snack manufacturer, is pouring GBP27m (US$52.9m) behind the brand this year, in a bid to encourage consumers to celebrate Britishness.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Walkers, the UK crisp and snack manufacturer, is pouring GBP27m (US$52.9m) behind the brand this year, in a bid to encourage consumers to celebrate Britishness.
- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
US: Frito-Lay launches nut snacks range
Frito-Lay, PepsiCo's snacks division, has launched Truenorth, a range of "natural nut snacks", in the US.
RUSSIA: Wimm-Bill-Dann "well positioned" to resist takeover
Wimm-Bill-Dann Foods has said that it will resist future takeover moves from multinationals looking to expand in Russia.
UK: Food companies collaborate on transportation
In an attempt to significantly reduce the environmental impact of transporting goods, 37 leading UK food, retail and consumer goods companies will pool their transportation resources.
