Walkers spotlights NPD at trade show

Walker's spotlights NPD at trade show

UK confectioner Walker's Nonsuch has relaunched its toffee bars and rolled out a raft of new gifting packs.
 
The Stoke on Trent-based toffee producer, exhibiting at this year's ISM Cologne exhibition, has launched the bars in five variants including: Dreamy Creamy, Tasty Treacle and Banana Toffee. Walker's says it is aiming to attract a younger audience with the relaunch.
 
The products contain whole milk and butter, but no artificial colours, preservatives or hydrogenated vegetable oils, the company said.
 
In addition, Walker's has rolled out a 450g sharing PET jar, a 400g Top Toffees gifting bag, and has re-launched its Break Up toffee range, which is packed with two slabs and includes a toffee hammer. Flavours include: Original Creamy, Milk Chocolate Covered and Nutty Brazil.