UK: Walkers Shortbread launches "on-the-go" sharing bags
Walkers latest innovation - the Mini Scottie Dogs sharing bag
Walkers Shortbread has responded to the demand for "convenient and portable sweet treats" with the launch of its Mini Scottie Dog sharing bag in the UK.
The new mini Scottie Dog sharing bags feature the tartan livery familiar with the brand. The biscuits are shaped as puppies.
Each 125g bag is priced GBP1.50 (US$2.49)
Joint managing director Jim Walker said: "The Walkers brand has always enjoyed an iconic status with a loyal consumer base. Though our family have added many new products to our range during the last century, each and everyone holds to those original values of quality and natural goodness.
"Our sharing bags prove popular as on-the-go snacks continue to drive the category forward especially amongst younger consumers and we are extremely excited about this latest launch."
Following the industry wide success of treat and sharing bags Walkers Shortbread continues to respond directly to the increasing demands for convenient and portable sweet treat products, launching a brand new Mini Scottie Dog sharing bag.
Set to have broad consumer appeal, these characterful and charming mini Scottie Dog shaped shortbreads see the expansion of the already popular Scottie Dog range within Walkers Shortbread’s extensive product portfolio.
Succeeding the roll out of its mini Oat Biscuits and mini Belgian Choc Chip Shortbread at the end of 2013, the new 125g mini Scottie Dog sharing bags (RRP £1.50) are made with only the finest quality ingredients and world-class craftsmanship, a policy that has earned Walkers a global reputation for quality and excellence.
Housed within the instantly recognisable Walkers tartan livery, these playful shortbread puppies are set to create immediate shelf stand out, celebrating the very best of Scottish heritage and craftsmanship.
Jim Walker comments: “The Walkers brand has always enjoyed an iconic status with a loyal consumer base. Though our family have added many new products to our range during the last century, each and everyone holds to those original values of quality and natural goodness. Our Sharing Bags prove popular as on-the-go snacks continue to drive the category forward especially amongst younger consumers and we are extremely excited about this latest launch.”
Worldwide demand for Walkers products has meant the company now operates from one of Europe’s most modern bakeries which combines new technology with traditional methods. Walkers still bake in small batchers to ensure the classic flavour and appearance for which they are famed and are the only UK food manufacturing company to have won four Queen’s awards for export achievement.
Walkers Shortbread Ltd was established over a hundred and ten years ago in Aberlour, Speyside, Scotland. Still an independent family concern to this day, the company is headed by the founder's grandchildren, who faithfully maintain the tradition of producing the finest shortbreads, biscuits, cakes, oatcakes and meringues to original recipes using only natural ingredients.
Walkers exports its distinctively packaged luxury bakery products to over 80 countries worldwide.
All Walkers shortbread, biscuits and oatcakes are free from artificial colours, flavourings and additives. They are certified Kosher (OUD) and are suitable for vegetarians.
Customers interested in stocking Walkers Shortbread can contact the Walkers Shortbread Sales Office: 01340 871555 or seewww.walkersshortbread.com.
Original source: Walkers
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