UK: Walkers unveils “do us a flavour” finalists

By: just-food.com | 9 January 2009

PepsiCo's UK crisp brand Walkers has unveiled the finalists of its "do us a flavour" competition, which called on consumers to come up with unique flavour suggestions.

The six unusual varieties - chilli and chocolate, onion bhaji, Cajun squirrel, fish and chips, crispy duck and hoi sin, and builder's breakfast - will be available in supermarkets until May, when a public vote will decide the ultimate winner.

The winning flavour will remain on sale.

Each finalist will receive GBP10,000 (US$15,225), while the winner will be awarded GBP50,000 and 1% of all profits.

The competition has generated a considerable amount of public interest. Walkers had originally expected about 250,000 entries into the competition, however, it actually received about 1.2m flavour suggestions.

Sectors: Bakery, NPD & innovation, Snacks

Companies: Walkers, PepsiCo