UK: Weetabix adds to product range
Weetabix Golden Syrup contains half the sugar of other cereals in the sweetened category
UK cereal manufacturer Weetabix has announced four new products will be released at the end of the month.
Weetabix Golden Syrup is a biscuit baked with syrup but contains nearly half the sugar of the average cereals in the sweetened category, according to the company.
Weetabix senior brand manager Hannah Blackburn said: "Research told us that lots of consumers are looking for a healthy breakfast to set them up for the day ahead that is not only substantial but also delivers a sweeter taste. We knew we needed to innovate and when we looked at our options, baking Golden Syrup into the biscuits was the best way to get to a sweeter tasting biscuit, using the least amount of added sugar."
Meanwhile, Weetabix is set to launch Alpen Apricot, Almond and Hazelnut Muesli, a new SKU that contains apricot, almond, hazelnuts, wheat flakes, oats and sultanas.
"We wanted a new muesli product that brings something different to the category with exciting textures and flavours. Data has shown that apricot-flavoured food occasions have grown by a massive 10% over the past three years," Blackburn said, citing data from Kantar Worldpanel.
Finally, two new flavours of Weetabix Crispy Minis - caramel and nut and strawberry - will also be available from 30 January, the company, owned by private-equity firm Lion Capital, said.
- How Danone aims to meet its 2020 objectives
- Greencore's food-to-go focus paying dividends
- Interview: Ritter sees growth potential in US, EU
- Will Belvita win at breakfast in China? - analysis
- Interview: How American Halal rides ethical wave
- Pinnacle to buy Boulder Brands in $975m deal
- Genius Foods buys UK gluten-free firm Chapel Foods
- Nestle combats Thai seafood supply forced labour
- Greencore profits lifted by on-the-go food focus
- Nestle to sell Jamaican dairy unit