UK: Weetabix adds to product range

By Sam Webb | 23 January 2012

UK cereal manufacturer Weetabix has announced four new products will be released at the end of the month.

just-food articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

UK cereal manufacturer Weetabix has announced four new products will be released at the end of the month.

  • Unlimited access to all the latest global food news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-food market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-food:

More articles related to this one

Editor's choice: the highlights on just-food this week
Bright Food, the Chinese food group, this week at last planted its first flag in Europe with an investment in UK cereal firm Weetabix. Elsewhere in Europe, the CEO of Norway-based consumer goods company Orkla quit amid a disagreement with the company's board and German retailer Metro Group reported a quarterly loss. We also published our latest Sustainability Watch interview, which focused on US food giant General Mills. Click on the headlines for more.

Quote, unquote: just-food's week in words
Bright Food, the Chinese food group, was full of confidence this week about the prospects for UK cereal firm Weetabix, its first investment in Europe after missing out on companies including United Biscuits and Yoplait. Elsewhere, Orkla explained why its CEO had resigned from the Norwegian consumer goods group, German retailer Metro Group insisted its sales were improving after it reported a quarterly loss and UK peer Morrisons said it would not chase unprofitable volumes despite a fall in like-for-like sales.

In the spotlight: Hard work ahead for new Weetabix owner Bright Food
Ambitious Bright Food, the Chinese state-backed food group, missed out on previous Western targets like United Biscuits and Yoplait but it has planted a flag in Europe with the acquisition of a majority stake in UK cereal manufacturer Weetabix. The deal could give Bright Food some Western expertise to apply to its domestic business but, as Dean Best reports, its faces a challenge in building the brand in China, where it remains early days for breakfast cereal.

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page