UK: Weetabix unveils Alpen porridge range
By Katie Smith | 11 October 2011
 |
The 8x40g packs will be introduced at a reduced price of GBP2.00 (US$ 3.13) |
UK cereal manufacturer Weetabix has launched a porridge range under its Alpen brand.
Weetabix, which is owned by private-equity firm Lion Capital, announced the launch yesterday (10 October).
The porridge range is available in three flavours including Fruit & Nut, Raspberry, Apple & Raisin and Blueberry, Cranberry & Nuts.
Alpen brand manager Hannah Blackburn said: "All the flavours did extremely well in taste tests so we're hoping that the range will become just as popular with regular porridge eaters who are looking to get more from their porridge."
The range is now available in Tesco and will be sold in Morrisons from 24 October. The 8x40g packs will be introduced at a reduced price of GBP2.00 (US$ 3.13) and the regular price is GBP2.59.
Sectors: Cereal, NPD & innovation, Retail
Companies: Weetabix, Tesco, Morrisons
View next/previous articles
11 Oct 2011 -
11 Oct 2011 -
Currently reading -
UK: Weetabix unveils Alpen porridge range
11 Oct 2011 -
Related research
Consumer Trends in the Chilled & Deli Foods Market in the UK
This report provides the results for the Chilled & Deli Foods market in the UK from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering...
Consumer Trends in the Seasonings, Dressings & Sauces Market in the UK
This report provides the results for the Seasonings, Dressings & Sauces Market in The UK from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall serie...
Consumer Trends in the Soup Market in the UK
This report provides the results for the Soup market in the UK from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product...
Related articles
Promo Tracker: Chocolate jumps to most promoted category
Boxed chocolates leap-frogged into pole position as the most heavily promoted category in March, according to the latest just-food Promo Tracker.
There are currently no comments on this article
Be the first to comment on this article