USA: Wendy's to refocus advertising direction
US fastfood company Wendy's has announced that the chain's current advertising featuring Mr. Wendy will complete its run at the end of November.
Wendy's said the company is refocusing its advertising direction to "more prominently position Wendy's food and heritage of quality".
The company's advertising partner, McCann Erickson, has been working on new advertising, which will begin airing later this year.
"While decisions are still being made about new creative, food has always been the hero at Wendy's, and we're going to make sure that comes through loud and clear," said Wendy's executive vice president of marketing, Don Calhoon.
As McDonald's and Wendy's introduce healthier options amid rising obesity levels and a general interest in healthier foods, some fastfood companies have been going in the opposite direction, introduci...
Last month a customer at an outlet of US fastfood chain Wendy's claimed to have found a severed finger in her food. The news spread like wildfire, fuelled by intense media interest, and Wendy's sales ...
It's easier talking to your customers if you speak their language. With millions of speakers of minority languages around the world, food processors and retailers need to be able to communicate with t...
The mayor of US city Detroit is planning a 'fast food tax," with customers paying more for burgers, pizzas and hot dogs....
Fast food chain Wendy's has welcomed an announcement by the San Jose Police Department that the criminal charges have been filed in the case of the finger allegedly found in chilli at a Wendy's resta...
Fast food chain Wendy's has raised the reward it is offering for information on the case of the finger in the chilli to $100,000. The company says it believes there is "no credible evidence" linking W...
A woman who said found a human finger in her chilli at a Wendy's restaurant has decided not to sue the fast-food chain, according to an Associated Press story carried by US newspapers....
William W. Moreton, outgoing CEO of Wendy's Baja Fresh Mexican Grill Subsidiary, has been appointed as president and chief financial officer of Chicago based chain Potbelly Sandwich Works....
- Danone's Q1: four things to learn
- Who will buy Danone's Stonyfield business?
- Nestle Q1 update: four things to learn
- Interview: Sir Kensington's on sale to Unilever
- Column: Why snacking is the new meal
- Tyson shops Sara Lee bakery, Kettle and Van's
- Nestle to cut UK confectionery jobs
- PepsiCo affirms full-year target as Q1 hits mark
- Tyson to buy burger-to-entree firm AdvancePierre
- Icelandic to sell Saucy Fish Co. owner Seachill