Wessanen completes US exit with ABC sale
ABC sale enables Wessanen to focus on brands like Bjorg
Wessanen announced this morning (9 March) that it has completed its exit of the US and transitioned to a "pure player" in "healthy and sustainable food" after selling subsidiary American Beverage Corporation.
The move is part of Wessanen's strategy to grow its brands - including Bjorg, Allos, Alter Eco, Bonneterre, Clipper and Zonnatura - in the healthy and sustainable food market in Europe.
Christophe Barnouin, CEO, commented: "The divestment of ABC... is our final step in becoming a focused player in healthy and sustainable food in Europe. This is also what we are and what we stand for: making food that is good for people and our planet by focusing on organic, fair trade, vegetarian and good nutrition."
ABC was sold to Harvest Hill Beverage Co, a portfolio company of private equity group Brynwood Partners, for around US$55m on a cash and debt-free basis.
Koninklijke Wessanen NV is a Netherlands-based company with a somewhat troubled past....
Value growth of processed fruit and vegetables was unstable over the review period....
Despite a trend towards healthier eating in the Netherlands, sweet and savoury snacks still managed to register good current value growth in 2015....
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