UK pub group Wetherspoon has seen Q1 sales up 27%, but will face increased competition from Yates. Yates plans to target cost-conscious consumers with aggressive discounting in its quiet afternoon and early evening periods. While the cheap drink, cheap food, no frills approach is continuing to work well for JD Wetherspoon and should improve Yates' sales to some degree, it may not be the best tactic to turn around the struggling group's fortunes.