The 55th World Health Assembly (WHA) adopted a new strengthened Resolution on Infant and Young Child Nutrition (WHA 55.25) in Geneva last Saturday. A total of 38 countries spoke in the debate, and the majority of developing world speakers called for the draft text to be strengthened, and to mention the facts that exclusive breastfeeding for the first six months is critically important; and that infant feeding programmes do not involve the baby feeding industry (beyond the requirement to respect the International Code and subsequent relevant WHA Resolutions).