CHINA: Wholesalers still a big obstacle (COMMENT)
For many foreign food and beverage companies in China their failure to make a profit and, indeed, to incur significant losses, is down to one phenomenon - the Chinese wholesale system. While it is true that the ongoing economic reforms and market liberalisations have reduced the power of wholesalers (as well as some spirited undermining by the likes of French retail giant Carrefour) they remain crucial to any FMCG distribution strategy.
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