RUSSIA: Wimm-Bill-Dann buys Siberian dairy firm Moloko Isilkulya
Wimm-Bill-Dann has acquired Western Siberia-based dairy producer Moloko Isilkulya
Russian dairy group Wimm-Bill-Dann has acquired Siberia-based dairy producer Moloko Isilkulya.
The acquisition, WBD said today (24 November), is in line with its strategy of expanding through "selective acquisitions of successful companies with strong market positions, established brand portfolios and a sustainable base of raw materials".
The transaction has been approved by the Russian Federal Antimonopoly Service.
Moloko Isilkulya, based in western Siberia's Omsk region, manufactures milk, sour cream, kefir, cream, curd and baked-milk product ryazhenka, all under the Utrennyaya Zorka regional brand.
"The acquisition of an additional plant in the Omsk region is in line with our strategy to develop the company as a large-scale and efficient manufacturer of healthy food and beverage products," said Silviu Popovich, head of the WBD Foods business unit.
"This acquisition strengthens WBD's position in the strategically important Siberian market, which is seeing growing demand for natural dairy products. Expanding our presence in the region will enhance the company's portfolio and ensure WBD products are both more available and affordable for consumers in the region," he added.
The Omsk region produces one third of all of the milk in western Siberia, the firm said, adding that the acquisition will help WBD to continue its expansion in the Siberian market and "optimise its logistics costs in eastern Russia".
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