US: Winn-Dixie joins race for stimulus cheques
Winn-Dixie is the latest US retailer to launch a scheme designed to get consumers to spend their economic stimulus cheques in-store.
The Florida-based retailer has said it is taking "aggressive measures" to "help consumers stretch their grocery dollars" with the launch of its Stretch Your Cheque programme.
Winn-Dixie Stores said it will cash economic stimulus cheques for customers and, as an incentive to spend the cheques in-store, the retailer is offering a specially marked item on sale each week.
"We are committed to helping our customers get the most value for their dollar," said Peter Lynch, Winn-Dixie's president, chief executive officer and chairman.
Wal-Mart is following the lead set by Tesco by testing a smaller, neighbourhood supermarket concept in the US, and the retail giant is not the only grocer to be moving in this direction. Ben Cooper re...
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