UK: Wispa it - Cadbury relents after Internet campaign
Cadbury Schweppes has resurrected the Wispa chocolate bar after a grass-roots consumer campaign on social networking sites.
Cadbury, the world's largest confectioner, said it had decided to bring back Wispa after being "persuaded by the might of the Web", the company said.
Lovers of Wispa had launched online campaigns on sites including MySpace and Facebook clamouring for the return of the chocolate bar, which was first launched in the 1980s. The product was last on UK shelves in 2003.
A Cadbury spokesman said: "We have noticed the web interest for some time and the consumer passion has undeniably swayed our opinion to re-launch Wispa. This is the first time that the power of the internet played such an intrinsic role in the return of a Cadbury brand."
Wispa will be relaunched for a "limited period" in the UK in October.
Christmas is a time for lists, lists and more lists. As we near the end of 2007, it seems an ideal time for just-food to create one of its own and detail who we think has thrived - and who has suffere...
Jordans Cereals has named Carol Welch, formerly of Green & Black's and Cadbury Schweppes, as marketing and innovation director....
The last five days have seen the owners of UK retailer Somerfield look for a buyer, Kellogg invest in Russia - and a police hostage raid at a Unilever plant. Here's this week's most popular stories on...
Cadbury Schweppes has finally agreed to sell its Monkhill business to UK firm Tangerine Confectionery....
Surinder Kumar, chief innovation officer at Wrigley, is to leave the company, the US-based gum giant has announced....
UK unions have slammed Cadbury Schweppes' decision to press ahead with plans to close its Keynsham chocolate factory....
As 2007 comes to a close, just-food looks back on the ten stories that registered the highest readership figures of the year. From Tesco's entry into the US to the boardroom shake-up at Hershey, these...
Officials from the US Justice Department are investigating pricing practices among chocolate makers in the US, according to a report in the Wall Street Journal....
- General Mills sales woes continue - analysis
- Why personalisation will take-off in US food
- Comment: Meal kits in US - don't believe the hype
- US food next wave on display at Winter Fancy Food
- Column: Kraft Heinz, Unilever and sustainability
- Unilever 'lining up spreads sale'
- UK own-label firm Park Cakes sold in MBO
- Kraft Heinz cuts jobs in US, Canada
- Immigration crackdown "risk" for US dairy industry
- BRF plant suspended amid bribery allegations