UPDATE - FINLAND: Wrigley deal safe, says Cloetta Fazer
Cloetta Fazer, the Nordic confectioner, insists its Finnish distribution deal with Wrigley will survive its acquisition of local functional gum maker Fennobon.
In an exclusive interview with just-food, Cloetta Fazer CEO Jesper Åberg said the company's relationship with Wrigley in Finland should survive.
"We haven't had discussions with Wrigley yet as [the Fennobon acquisition] was only finalised this morning (30 November) but we have had a good relationship with Wrigley and I am sure we can find some solution.
"The Wrigley and Fennobon assortments complement each other; Wrigley focuses more on over-the-counter packages and Fennobon is big in bigger packets of gum, which is something of a Finnish phenomenon."
Cloetta Fazer, the largest confectionery producer in the Nordic region, announced the acquisition of Fennebon for an undisclosed sum today.
Fennebon, whose well-known brands include XyliDent- and Mumin xylitol chewing gum, exports 40% of its gum to countries like Japan, the US and Germany.
Chocolate makes up some 60% of Cloetta Fazer's business but Åberg said the company wanted to expand outside its core category.
"We have represented Wrigley in Finland, which has given us quite a nice position but of course, over a long-term perspective, we want to develop our own brand."
For more on our interview with Cloetta Fazer's chief executive, click here.
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