EU/USA: Wrigley fights Doublemint trademark battle
US chewing gum manufacturer Wrigley took its Doublemint trademark battle to the European Court of Justice yesterday [Tuesday], in a case that some lawyers say could have landmark implications for the ability of companies to use "descriptive" phrases and names as trademarks. Wrigley was originally denied an EU-wide trademark for Doublemint on the grounds that it was thought to be descriptive and "void of distinctiveness".
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- US food next wave on display at Winter Fancy Food
- Does Kraft Heinz want to swallow Unilever whole?
- Comment: Meal kits in US - don't believe the hype
- How General Mills plans to grow - CAGNY
- Focus: Nestle CEO plan to balance sales, earnings
- Unilever launches operational review
- Kraft Heinz pulls Unilever bid
- Kerry operating earnings strengthen on slow sales
- Glanbia focuses on nutrition with Irish dairy spin
- General Mills issues profit warning