EU/USA: Wrigley fights Doublemint trademark battle
US chewing gum manufacturer Wrigley took its Doublemint trademark battle to the European Court of Justice yesterday [Tuesday], in a case that some lawyers say could have landmark implications for the ability of companies to use "descriptive" phrases and names as trademarks. Wrigley was originally denied an EU-wide trademark for Doublemint on the grounds that it was thought to be descriptive and "void of distinctiveness".
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