USA: Wrigley sweet on chocolate (COMMENT)
By Datamonitor | 26 September 2002
Although the Hershey battle is over, Wrigley has admitted it's looking for other targets to bolster its position in the confectionery industry. Wrigley is the leading gum player with a 50% global market share, but it wants to expand into chocolate. As the confectionery industry consolidates into a handful of giants, Wrigley would do well to establish itself among this concentrated group.
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Although the Hershey battle is over, Wrigley has admitted it's looking for other targets to bolster its position in the confectionery industry. Wrigley is the leading gum player with a 50% global market share, but it wants to expand into chocolate. As the confectionery industry consolidates into a handful of giants, Wrigley would do well to establish itself among this concentrated group.
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