US: Wrigley tests out coffee gum popularity

By | 8 May 2006

Wm Wrigley has executed a limited launch for a coffee-flavoured chewing gum in the US called Doublemint Kona Crème.

The gum, on sale at 7-Eleven stores in the country, is retailing at GBP0.99 per 17-stick pack, according to the Chicago Sun Times.

The company's Wrigley's Coffee Gum has reportedly been a success since it was launched in China last year.

Wrigley is testing the water before a possible wider launch for Doublemint Kona Crème, but was unavailable for comment when contacted by just-food.

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US: Wrigley tests out coffee gum popularity

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