USA: Xceed Launches Nestle's Stouffers.com Web Site
Xceed Inc, the interactive architect and solutions builder, announced the release of the new Stouffers.com Web site. Redesigned to serve as a useful online resource for busy Moms, the site is part of Nestle's overall strategy to improve their interactive offerings and add value for their consumers via the Web. Xceed deployed a team of experts to re-craft Stouffers.com as a site that provides the audience with useful information and advice to make their time more manageable and productive. The site offers detailed product information, meal ideas, recipes and information to help Mom's manage family activities. Xceed's programming prowess enabled Stouffer's to accept recipes submissions online for their annual recipe contest, which Nestle expects will vastly increase the number of recipe contestants. Xceed will support the launch of Stouffers.com by executing a marketing program that features an email newsletter campaign aimed at facilitating customer retention and consumer loyalty. "Xceed is committed to helping clients like Nestle USA with the opportunity to use the online medium to communicate directly with consumers about the Stouffer's brand," said Werner Haase, co-chairman and chief executive officer of Xceed Inc. "This site will help Nestle USA strengthen Stouffer's brand appeal and communicate the right brand messages to the consumers." "Xceed played a big part in rethinking the new Stouffers.com. Their strong combination of artistic and technical talent has made for a site that will better serve Stouffer's customer base," said Ken Crites, E-business Marketing Manager, Prepared Meals and Baking Division, Nestle USA.
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