UK: Yakult launches TV campaign
By: just-food.com | 21 September 2007
Probiotic yoghurt brand Yakult has launched a new GBP5.5m (US$11.1m) advertising campaign in the UK.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Probiotic yoghurt brand Yakult has launched a new GBP5.5m (US$11.1m) advertising campaign in the UK.

- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UPDATE - UK: Ocado labels Tesco "aggressive"
Online retailer Ocado has hit back at Tesco's threat to complain to the UK's advertising watchdog about its latest ad campaign, saying its larger rival has a reputation for "responding aggressively".
UK: Tesco threatens Ocado over price claims
The price war between Tesco and Ocado has taken a further step with the retail giant threatening to complain to the country's advertising watchdog about its online rival's latest ad campaign.
UK: Mars launches football campaign
Confectionary giant Mars is giving away 100,000 footballs as part of a GBP7m (US$14.2m) marketing campaign to encourage grass roots interest in the sport.













