TAIWAN: Yellow tomato prices boom on weight-loss claim
The price of yellow tomatoes in Taiwan has boomed 50-fold, from NT$10 (US$0.29) to NT$500 (US$14.46) a kilo, because of a television programme which said that the fruit can help diets. The Singapore Straits Times has reported that some supermarkets have even been importing yellow tomatoes from Holland to make up local supply shortfalls. The run on yellow tomatoes followed broadcast claims from the host of a popular diet programme, Ms Beauty Yu, that a man had lost 15 kg in three months simply by eating yellow tomatoes. She said she later tried this miracle diet and lost 1 kg in a week while otherwise eating normally.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Unilever 2016 investor day - the top takeaways
- Have food promotions reached tipping point?
- The key questions for digital strategists in 2017
- How Tyson's new CEO plans to grow the meat group
- Mondelez goes beyond certified cocoa - analysis
- Nestle unveils process to cut sugar by 40%
- Unilever sets new margin target with help from ZBB
- Unilever focuses on "value" of spreads arm
- McCormick to buy flavours business Enrico Giotti
- Amnesty - Global brands profit from labour abuses