Chobani Flip will take on products like Muller Greek Corner

Chobani Flip will take on products like Muller Greek Corner

Chobani is to add to its range of yoghurts with mix-ins in the US as competition in the sector heats up.

More Chobani Flip Greek yoghurts will roll out next month across the US, part of a range of new lines and flavours from the company, which is facing intense competition from Danone, General Mills and now Muller Quaker Dairy, PepsiCo's US yoghurt venture.

The Chobani Flip yoghurt comes in four flavours, including Blueberry Power - which contains blueberry Greek yoghurt, chia seeds, hemp seeds and walnuts - and Peachy Pistachio, peach yoghurt with pistachio and dark chocolate.

Chobani has also added new flavours to its 3.5oz Chobani Bite range, its line of 6oz cups and its Chobani Champions portfolio, which is targeted at children.

"We know that the yogurt market in America is just beginning; European consumers eat up to seven and a half times more yogurt per capita," John Heath, senior vice president of innovation at Chobani, said. "Our new products are designed to surprise and delight consumers – welcoming some to Greek yoghurt for the first time through a familiar format like our blended yogurt, challenging the taste buds of others with exotic and trending ingredients like chia seeds and ginger, and servicing new occasions like snacking and mindful treats in order to help expand the category."

Greek yoghurt has driven the growth of the whole yoghurt sector in the US in recent years. Interest in Greek yoghurt has led manufacturers, including Chobani, to up capacity. 

As a consequence, analysts at Sanford Bernstein said last month they had seen more promotions from Chobani, the largest Greek yoghurt producer in the US, in recent weeks and expected the sector as a whole to see more activity in the weeks ahead.

Later today, General Mills will report its annual results, which are expected to include a fall in US yoghurt sales. It has already set out plans for increased marketing and innovation in the year ahead.

Show the press release

Consumers Invited to Celebrate 14 New Flavors with Month-Long #WTFlavor Campaign

NEW BERLIN, N.Y., June 25, 2013 /PRNewswire/ -- Chobani, maker of America's No. 1 selling Greek Yogurt brand, continues to lead innovation in the yogurt aisle with the launch of 14 delicious, trendsetting new flavors. Designed to provide fans with more options for enjoying authentic strained Greek Yogurt, the new, exotic flavors were developed based on a combination of fan requests and an exploration of new exotic ingredients. New flavors are appearing across the portfolio, including 6 oz. cups of Chobani® Greek Yogurt, Chobani Flip™ Greek Yogurt, Chobani Bite™ Greek Yogurt and Chobani Champions® Greek Yogurt Tubes and Cups.

To celebrate the spectrum of new flavors, Chobani will encourage fans to tune into social channels for a Month of Flavor. Consumers can check Facebook, Twitter, and Instagram every day in July to guess #WTFlavor will be featured next. The first consumers to correctly guess the flavor of the day on Instagram and Twitter will be rewarded with a free case of the new assortment.

"Our new products are designed to surprise and delight consumers – welcoming some to Greek Yogurt for the first time through a familiar format like our blended yogurt, challenging the taste buds of others with exotic and trending ingredients like chia seeds and ginger, and servicing new occasions like snacking and mindful treats in order to help expand the category," said John Heath, senior vice president of innovation at Chobani. "We know that the yogurt market in America is just beginning; European consumers eat up to seven and a half times more yogurt per capita. So this launch, and every launch, for Chobani is about giving people new and exciting ways of experiencing our Greek Yogurt."

Chobani Flip TM Greek Yogurt– A dynamic pairing of our authentic strained Greek Yogurt complemented by the finest mix-ins nature has to offer, the newest flavors of Chobani Flip are inspired directly from the unique yogurt creations served at Chobani SoHo SM, the brand's innovative retail store in New York City. Using ingredients such as chia seeds, hemp seeds and pistachios, the four new varieties push the boundaries of yogurt creativity.

Blueberry Power– Blueberry non-fat Greek Yogurt with chia seeds, hemp seeds and walnuts (a combination inspired by Chobani founder and CEO Hamdi Ulukaya's daily breakfast)

Nutty for Nana– Banana low-fat Greek Yogurt with honey roasted salted almonds and dark chocolate

Peachy Pistachio– Peach low-fat Greek Yogurt with pistachio and dark chocolate

Tropical Escape– Pineapple coconut low-fat Greek Yogurt with toasted coconut, hazelnut and granola

Chobani BiteTM Greek Yogurt– Two new crave-worthy flavors turn snacking into a mindful indulgence. Featuring elevated flavor combinations of Honey with Ginger and Mint with Dark Chocolate Chips, each convenient 3.5 oz. cup of Chobani Bite contains 100 calories and eight grams of protein for a satisfying, sink-your-teeth-into snack any time of day.

Chobani Champions ® Greek Yogurt– Greek Yogurt for kids gets even better with the introduction of three new products to the Chobani Champions line – all of which are made with only natural ingredients and real fruit, and offer a good source of Vitamin D and protein. 

The new Chobani Champions Flyin' Dragon Fruit Greek Yogurt Tubes are a grab-and-go way to feed the imagination and explore new ingredients with kids. The exotic fruit from the cactus family tastes like a refreshing blend of kiwi, pear, watermelon and mango with a decidedly tropical twist. But if you ask a kid, "It's the fruit that dragons eat!"

In addition, two popular Chobani Champions Tube flavors, Blueberry and Strawberry, are now available in 3.5 oz. cups, giving kids access to a nutritious snack with or without a spoon.

Chobani® Greek Yogurt 6 oz. Cups– Fans inspired the newest additions to the signature 6 oz. Chobani family, each made with our authentic strained Greek Yogurt, real fruit and only natural ingredients.

Fruit-on-the-bottom– Low-fat Apricot and non-fat Blackberry

Blended– Low-fat Coconut, low-fat Key Lime and low-fat Orange Vanilla

"Ever since we introduced our authentic strained Greek Yogurt, we've stood by our belief that good yogurt should be simple – just milk and cultures paired with natural ingredients. However, a simply delicious product can also be revolutionary when it comes to unexpected flavors and ingredient combinations," said Hamdi Ulukaya, founder, president and CEO of Chobani. "With these new products, we're continuing our mission to bring nothing but good yogurt to all Americans, making premium, nutritious ingredients like hemp seeds, pistachios and dragon fruit part of the Chobani family. For us, it's all about giving everyone access to real food, regardless of how you like to eat your yogurt."

Prices: Available Nationally July 2013

Chobani Flip retails for $1.49/5.3 oz. cup

Chobani Bite retails for $2.99/3.5 oz. 4-pack

Chobani Champions Tubes retail for $2.79/2.25 oz. 8-pk; Chobani Champions Cups retail for $2.99/3.5 oz. 4-pk

Chobani Greek Yogurt 6 oz. cups retail for $1.29

Also new this July, Chobani will introduce multi-packs so that Chobaniacs everywhere can stock up on favorite flavors. The 6 oz. 4-packs are available in blended Coconut, Key Lime, Orange Vanilla, Raspberry, Strawberry Banana and Vanilla, as well as fruit-on-the-bottom Black Cherry, Blueberry, Blackberry, Peach, Strawberry and Pineapple ($4.49/6 oz. 4-pack). Chobani will also launch 8-packs of smaller 3.5 oz. cups, featuring Black Cherry, Blueberry, Blackberry, Peach, Pineapple and Strawberry ($3.39/3.5 oz. 8-pack).

For more information, visit chobani.com or connect with Chobani on Facebook at facebook.com/chobani.  

#WTFlavor Sweepstakes Rules 

No purchase necessary.  Void where prohibited.  Open to legal US residents, 18 and older.  Sweepstakes ends July 31, 2013.  Sponsored by Chobani, Inc.

Original source: Chobani