UK: Yoplait rapped by ASA over health claims
By Michelle Russell | 27 February 2013
Yoghurt maker Yoplait has been rapped by the UK's advertising watchdog for claiming one of its yoghurts could help reduce the risk of broken bones
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Yoghurt maker Yoplait has been rapped by the UK's advertising watchdog for claiming one of its yoghurts could help reduce the risk of broken bones
- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
IRELAND: Glanbia records "solid" start to year
Irish food group Glanbia said it recorded a "solid" performance in the first four months of the year and is "on track" to meet its 2013 growth targets.
Deal or no deal: General Mills touted as WhiteWave suitor
Dean Foods has formally given the green light for the spin-off of soy and organic business WhiteWave Foods - and analysts are setting out companies they believe could be interested in the Horizon Organic and Alpro owner.
AUS: Dairy "long way" from acceptable returns, admits Lion
Australian food and drink group Lion has admitted returns from dairy and soft drinks business remain "a long way from acceptable" after a challenging first quarter.
Market research related to this article
Sodiaal SA in Packaged Food (World)
2011 saw Sodiaal enter into a new strategic partnership with General Mills, aimed at expanding the international range of Yoplait, the world’s second largest yoghurt brand. This profile analyses the opportunities available for Yoplait’s development, ...
Dairy Food market in the US - Product Launch Almanac 2010
Datamonitor’s dairy food market in the US – Product Launch Almanac 2010 provides a complete guide to new product launches in the US dairy food market since October 2009, this report includes detailed data on products including Package Type, Package M...
Dairy Food market in France - Product Launch Almanac 2010
Datamonitor’s dairy food market in France – Product Launch Almanac 2010 provides a complete guide to new product launches in French dairy food market since October 2009, This report includes detailed data on products including Package Type, Package M...
