Yowie gets national Wal-Mart listing
Yowie Group, the Australian confectionery firm, is starting on a national launch at Wal-Mart outlets across the US.
The company said it had started to roll-out products to around 4,300 stores. The move follows a trial in 50 Wal-Mart outlets in Texas last year. The success of that test led Wal-Mart to then extend listings to 1,500 stores.
"Yowie ranging across all Walmart stores will be in prime in-store locations for an impulse purchase on assisted and speedy check-out stands across all 4,300 stores but may vary by store. The expanded point of sale to the speedy check-out lanes will give the product additional front-end exposure for impulse purchases," executive chairman Wayne Loxton said.
In August, Yowie reported annual results for the year to 30 June. It made a net loss of A$3.5m (US$2.5m), down 46% on the previous year. Revenue from continuing operations jumped from A$129,976 to A$3m.
Though listed in Australia, all production and sales to 30 June were in the US.
Yowie was a brand developed by two Australian authors under the company name Kidcorp in the 1990s. In 1993, Cadbury struck a deal with Kidcorp that saw the confectionery giant commercialise the brand internationally and own it in some Asia Pacific territories.
In 2004, Cadbury decided to focus on its global brands. In 2012, Yowie Group secured the Cadbury-owned rights to the brand after the Dairy Milk maker was sold to Kraft Foods Inc.
Yowie Group listed on the Australian stock market in December 2012 as a global brand licencing company. It now owns all the rights to the Yowie brand worldwide.
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