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Brands use real time conversations to engage consumersInterview: Keys to brand's success on Twitter #engagement #relevance #realtime

17 April 2014

With over 200m regular users worldwide tweeting more than 500m times each day, the potential on offer for brands to reach consumers via microblogging site Twitter is self-evident. To succeed on Twitter, brands need to become a relevant, informative and amusing part of an evolving two-way conversation. Katy Askew spoke to Twitter UK sales director Dara Nasr about how food manufacturers and retailers can insert themselves into the dialogue.

Five ways brands engage consumers on Twitter

17 April 2014

In an increasingly connected world, social media sites like Twitter are becoming an ever-more important way for FMCG brands to interact with consumers. With over 200m regular users worldwide tweeting more than 500m times each day, the potential on offer for brands to reach consumers via microblogging site Twitter is self-evident. Here are five tips for successful branded tweeting from just-food.

Quote, unquote: just-food's week in words

17 April 2014

Tesco's full-year results proved disappointing, as expected, and CEO Bill Stritz has said online retailing has played a huge part. Elsewhere first quarter results were out and Co-op saw heavy losses. It has now decided to get rid of some of the Somerfield stores and focus on its convenience offering. There were developments on the Michael Foods acquisition with Post Holdings announcing it had taken over the firm in a US$2.45bn deal. Other acquisitions this week included Daelman's purchase of UK firm Fabulous Bakin' Boys and PE firm Abraaj's acquisition of North African confectioner Kool Foods.

AUS: Coles notes shortcomings in milk-price claims

9 April 2014

Coles has admitted its part in a milk campaign criticised by the Australian competition watchdog customers but insisted the "key message" behind the push was "correct".

AUS: Watchdog raps Coles over milk price claims

8 April 2014

Coles has "admitted" it is likely to have misled customers after dropping its milk prices and claiming farmers would receive a higher cut, the Australian Competition and Consumer Commission (ACCC) has said.

Quote, unquote: just-food's week in words

7 April 2014

This week, Tesco CFO Laurie McIlwee ended weeks of speculation over his future after handing in his resignation. Elsewhere, Kellogg was one of the three manufacturers linked to the rumoured sale of Dorset Cereals and Arla announced a proposed merger with EGM Walhorn.

US: Court backs country-of-origin meat labels

31 March 2014

A US federal court of appeals has dismissed an attempt by the meat industry to block country-of-origin labelling rules.

Quote, unquote: just-food's week in words

31 March 2014

This week Cerebos Greggs announced the closure of its East Tamaki plant putting 125 jobs at risk. Job cuts were announced at Asda too as the company plans a restructure to cut costs. Ads and marketing campaigns were the centre of attention this week with Aldi getting its wrists slapped over the Swap and Save campaign and Sainsbury winning an appeal for a judicial review of Tesco's price promise. Here is the week in quotes

Comment: Aldi ad spat shows discounters under rivals' scrutiny

26 March 2014

The UK ad watchdog's order for Aldi to pull a TV advert demonstrates how the discounter will need to be precise in its competitive claims - and how the German giant is being more closely monitored than ever before by the country's rattled major grocers.

UPDATE: UK: Aldi "disappointed" at ASA ad ruling

26 March 2014

Aldi has expressed disappointment at the UK ad watchdog's decision to order the discounter to pull a TV spot comparing prices with rivals - and said complaints from rivals were "unsurprising".

UK: Watchdog rebukes Aldi after Asda complaint

26 March 2014

Aldi has been ordered to pull a TV ad in the UK after rival Asda argued the spot misled consumers.

UK: Tesco firm as Sainsbury's price battle heads for judicial review

24 March 2014

Tesco has said it will "robustly defend" its Price Promise price comparison scheme after rival Sainsbury's was given approval to push ahead with a judicial review.

AUS: Coles exec named Woolworths marketing boss

24 March 2014

Woolworths Ltd has hired Tony Phillips from arch-rival Coles to take the newly-created role of chief marketing officer.

Editor's choice: the highlights on just-food last week

24 March 2014

just-food brought you exclusive updates from some of the power players in our industry as the likes of Nestle, Danone and Kerry Foods set out their investment case at the Consumer Analyst Group of Europe conference in London this week. In other news, Sainsbury's booked its first like-for-like sales drop in nine years, General Mills continued to face pressure in the US and we spoke to FrieslandCampina CFO Kees Gielen. Here are the highlights from the past week.

Quote, unquote: just-food's week in words

24 March 2014

The Consumer Analyst Group of Europe conference dominated news this week with updates from Kraft Foods Group, Glanbia and Nestle. Elsewhere GM was back in the spotlight with the UK Prime Minister's scientific advisers arguing the technology is safe. Also this week the political tensions in Russia and Ukraine saw Metro Group delay an IPO of its Russian cash-and-carry unit and Lidl announced the departure of chairman Karl-Heinz Holland.

US: Hershey gets slapped wrist over Brookside Candies ad

20 March 2014

Hershey has been singled out by the National Advertising Division over its Brookside candies product packaging which it claims may lead customers to believe the product is made of pieces of fruit rather than fruit flavours.

Quote, unquote: just-food's week in words

17 March 2014

This week, The Co-operative Group CEO Euan Sutherland quit the UK retailer, hitting out at the way it was run after the company hit the headlines again - this time after his pay package was leaked. Fellow UK grocer Morrisons reported an annual loss and another year of falling sales - chief executive Dalton Philips and set out plans to fight back against the discounters.

Quote, unquote: just-food's week in words

10 March 2014

This week Unilever was gain rumoured to be looking to sell a food brand - this time Ragu pasta sauces. UK group Premier Foods announced a new refinancing package, while in the US, a mega-merger in the retail sector is on the cards, after Albertsons owner and private-equity firm Cerberus Capital Management struck a deal to buy Safeway.

US: Trader Joe's proposes settlement for "mislabelling" claim

7 March 2014

US retailer Trader Joe's has proposed a $3.4m settlement to bring to a close a lawsuit that claims it mislabelled products as "all natural".

Comment: Growth of online channel good news for big brands

6 March 2014

Online sales in the UK are on the rise as consumers increasingly shop for their groceries over the internet. Online sales represent a key growth area the country's largest retailers are vying to exploit. In the UK - the birthplace of private label - online expansion is good news for the manufacturers of leading food brands, Katy Askew suggests.

Editor's Viewpoint: Obama and obesity

4 March 2014

Some may argue the Obama administration has done less on obesity than it set out to do but its work to tackle the problem while getting significant parts of the industry on board should be praised.

EU: Member states devise childhood obesity "action plan"

3 March 2014

EU member states have drawn up an "action plan" they hope will halt the rise in the number of obese and overweight children by 2020.

Editor's choice: the highlights on just-food last week

3 March 2014

Tesco's bid to try again to revitalise its UK sales grabbed the headlines this week and we looked at the retailer's moves to build a multichannel business. just-food also reported from the Gulfood trade fair in Dubai, where we met a series of senior executives including Mondelez International's regional boss. Our interview pages this week also featured the boss of gluten-free firm Dr Schär's UK arm and the CFO of Scandinavian dairy giant Arla Foods.

Quote, unquote: just-food's week in words

3 March 2014

Tesco this week outlined plans for a fresh offensive to try to revitalise UK sales. Meanwhile, The Co-operative Group, which has faced its own issues in recent months, announced it was considering the sale of its farm business as CEO Euan Sutherland looks to reshape the mutual. In the US, PepsiCo once again reiterated it is not keen on splitting the company in two, while Hershey, Mars and Nestle breathed a sigh of relief after the price-fixing case it was tied up in was kicked out of court. Here is the week in quotes.

US: Added sugars, serving sizes targets of new label plans

27 February 2014

The US government today (27 February) set out plans to change the Nutrition Facts labels on food and beverages sold in the country.

EU: Brussels to look into UK FOP labelling scheme

24 February 2014

EU member states have decided The European Commission should examine the UK's front-of-pack labelling system after complaints from Italy.

UK: Fairtrade sales rise 14% in UK

24 February 2014

Fairtrade sales rose 14% in the UK during 2013 and consumer uptake continued to grow in the country, the UK's Fairtrade Foundation said.

Quote, unquote: just-food's week in words

24 February 2014

The Consumer Analyst Group of New York annual conference was held in Florida this week and, as ever, produced some notable comments as the great and the good of the US food sector detailed - and sometimes defended - their strategies. Danone issued its full-year numbers and shed some light on how it plans to mitigate surging dairy prices in 2014. Meanwhile, Wal-Mart - the world's largest retailer - offered a sober assessment on the outlook for consumer sentiment in the coming year. Here is just-food's week in words.

CAGNY: General Mills eyes improved US performance

18 February 2014

General Mills has insisted it has the right strategy in place to improve the performance of its brands in the US market, where sales have come under pressure in key categories such as cereal and yoghurt.

Quote, unquote: just-food's week in words

17 February 2014

Nestle and Mondelez International were among the major food manufacturers reporting 2013 results last week, although perhaps the most notable financial update was ConAgra Foods' second profit warning in five months. Elsewhere, there was speculation over the future ownership of UK grocer Morrisons and United Biscuits continued its international expansion with an investment in Nigeria.

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