The global food additives market is expected to reach a value of US$25.3bn in 2007, and has attracted huge investment, interest and controversy over the past 50 years following the introduction of mass-production and large-scale processing in the food and drink industry.

The rate of new product launches, reformulations, line extensions and innovation in the food and drink sector has exceeded all expectations. Manufacturers of additives, such as flavourings, colourings and preservatives, have had to rise to the challenge presented to them by food and drink manufacturers and retailers.

This global study by just-food provides a snapshot of current issues, trends and happenings in the major additives sub-sectors, which include natural additives, artificial additives and nature identical additives. It also considers emerging and potential opportunities.

The report analyses growth strategies by multinationals and smaller players which optimise future opportunities and investigates new product development in key markets, including Europe, North America and Asia.

just-food has analysed the major drivers, barriers and trends in order to better understand the future direction of the additives market, and its current role in the global food and drink industry. Brand case studies are included to highlight and substantiate strategies and analysis throughout the report, as are comments from relevant industry executives who were interviewed by the author.

Chapter 1 provides an introduction, outlining the methodology and aims of the report, introducing the author and defining additives.

Chapter 2 offers an overview of the additives market, with market value and share by sub-sector and forecasts to 2012. Analysis of the major sectors includes flavour enhancers, artificial sweeteners, preservatives and antioxidants.

Chapter 3 identifies the leading players in the global additives market by sub-category and profiles the key players in more depth, including company history, financial performance, research and development and market shares for Ajinomoto, Archer Daniels Midland Company, Danisco and Kerry Group.

Chapter 4 looks at legislation and regional comparisons in the additives market to 2012, assessing some of the major regulators and regional issues involved in major markets such as Asia, Europe and North America.

Chapter 5 explores trends and opportunities in the global food additives market to 2012, including new product launches, brand strategies, consumer expectations, functional foods, organic foods, controversial additives and future flavour trends.

Executive summary

Chapter 1 Introduction
Report methodology
Aims of the report
About the author
Defining additives

Chapter 2 Overview of additives market and market forecasts to 2012
Introduction
Value of the global additives market to 2012
Additives market value by sub-category to 2012
Flavours and flavour enhancers
Sweeteners
Colours
Preservatives
Nutraceuticals (vitamins, minerals, herb extracts etc)
Antioxidants
Hydrocolloids
Enzymes, emulsifiers and fat replacers

Chapter 3 Major players in the global additives market
Introduction
Ajinomoto
History
Global coverage
Research and development
Archer Daniels Midland Company
History
Global coverage
Research and development
Danisco
History
Global coverage
Research and development
Kerry Group
History
Global coverage
Research and development

Chapter 4 Regional comparisons and legislation in the additives market to 2012
Introduction
Global
Asia
Europe
North America
The rest of the world

Chapter 5 Trends and opportunities in the global food additives market to 2012
Introduction
Additive-free brand strategy
Functional food is a profit opportunity for companies prepared to invest
Controlling consumer expectations
Tapping into the natural trend
Additives in organic food
Controversial additives spark NPD
Soy – from flavour to healthy addition
MSG
Trans fats
Future flavour trends
Future opportunities

List of figures
Figure 1: Global additives sub-category market share forecast, 2012 (%)
Figure 2: Global flavours and flavour enhancers market value, 2004-2012 (US$bn)
Figure 3: Global flavour market value by sub-category, 2007 (US$bn)
Figure 4: Global artificial sweeteners market value, 2004-2012 (US$bn)
Figure 5: Global colours market value, 2004-2012 (US$bn)
Figure 6: Global preservatives market value, 2004-2012 (US$bn)
Figure 7: Global antioxidants market value, 2004-2012 (US$bn)
Figure 8: Global hydrocolloids market value, 2004-2012 (US$bn)
Figure 9: Global fat replacers, emulsifiers and enzymes market values, 2004-2012 (US$bn)
Figure 10: Ajinomoto's sales by region 2006 (US$m)
Figure 11: ADM’s sales by region, 2006 (US$m)
Figure 12: Kerry Group’s sales by region, 2006 (US$bn)

List of tables
Table 1: Global food additives market value, 2004-2012 (US$bn and %)
Table 2: Global additives sub-category market values, 2004-2012 (US$bn and %)
Table 3: Major players in the global additives market by sub-category, 2007
Table 4: Ajinomoto's financial performance, 2004-2006 (US$m and %)
Table 5: Ajinomoto's sales by selected company division, 2004-2006 (US$m and %)
Table 6: ADM’s financial performance, 2004-2006 (US$m)
Table 7: ADM’s sales by selected company division, 2004-2006 (US$m)
Table 8: Danisco’s financial performance, 2004-2006/7 (US$m and %)
Table 9: Danisco's sales by selected company division, 2004-2006/7 (US$m and %)
Table 10: Kerry Group’s financial performance, 2004-2006 (US$m and %)