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Report package: Branded foods in BRICM (Brazil, Russia, India, China, Mexico) - forecasts to 2013

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This popular series considers five countries known as the ‘BRICM’ economies – Brazil, Russia, India, China and Mexico – from the perspective of the branded/packaged food industry. The five countries are widely regarded as the ultimate emerging destinations for manufacturers and retailers prepared to invest now in order to reap the rewards once the countries ‘come of age’.

There are many advantages for food companies to target the BRICM economies if they are seeking global expansion; however, the countries are also fraught with problems, as they continue to be regarded as developing markets that are often burdened with antiquated regulations and complicated entry and merger and acquisition (M&A) procedures. There are many differences between each country – as well as internally within each country – particularly considering the incredible size of China, Russia and India. Local market conditions can change quickly and regulations are often swiftly passed that directly impact foreign investors.

The local food production industry is starting to thrive in each of the five key markets and represent credible competition for all foreign investors over the forecast period (to 2013*). Multinational retailers and producers/brand owners are present in the entire BRICM region and many are performing well.

Reports' methodology
It is impossible for the BRICM region to be addressed as a single entity – there are many differences between each country: from consumer attitudes to shopping; preferences for shopping in supermarkets and hypermarkets versus traditional and specialist stores; and, wide variations in spending power. This series of just-food reports provides analysis and insight into the potential of the food sector in BRICM by considering the best-practice strategies employed by leading multinational and domestic manufacturers alongside trend analysis. Market value forecasts by category are provided to 2013, based on research conducted by just-food in 2008. SWOT analyses are also included for at least one major domestic food company per country report.

BRICM food industry rankings
In each of the reports*, just-food has ranked the five countries to provide an introductory overview into the potential for investment from a food company’s perspective. Perhaps unsurprisingly, considering the attention it has received within the global food industry over the past five years, China comes out on top, followed by India, Brazil, Russia and, finally, Mexico. Lower scores indicate an overall higher ranking: For example, China is the leading market and scores a total of 14 points with the leading score (1) for population size, GDP growth in 2007 and packaged food market value in 2007. Mexico takes fifth position with a high score of 5 (and therefore a low ranking) for population size in mid-2007 and GDP growth in 2007.

With over 200 pages of analysis across the five reports and an exclusive country ranking feature, this series provides an essential overview of the branded foods markets in these high potential markets.

*The India report does not include the rankings and provides forecasts to 2015. However India is ranked in the other four reports.

Report package: Branded foods in BRICM (Brazil, Russia, India, China, Mexico) - forecasts to 2013

Branded foods in Brazil – forecasts to 2013

Chapter 1 Introduction
Aims and objectives of the report
Report methodology
The BRICM market
BRICM food industry ranking
Population size and growth
Gross domestic product growth
Packaged food market value

Chapter 2 The Brazilian food and drinks market
Future forecast

Chapter 3 The grocery retail market in Brazil
Introduction
Major retailers in Brazil

Chapter 4 Category analysis – major players
Bakery and cereals
Confectionery
Dairy
Savoury snacks

Chapter 5 Domestic company focus
Introduction
Sadia company profile and SWOT analysis
Financial overview
Background
Best-practice strategy analysis
International growth plan
Recent M&A activity
International expansion
Acquisition of Big Foods
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Perdigão company profile and SWOT analysis
Financial overview
Best-practice strategy analysis
International growth plan
Recent M&A activity
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats

Chapter 6 Trends analysis
Introduction
Premiumisation
Convenience and packaging
Case study
Health and wellness
Trans fats ban
Functional foods
Government investment
Low and light
Future trend forecasts

List of figures
Figure 1: Brazil’s packaged food market share by value, 2007 (%)
Figure 2: Instant Gel Schoko replaces up to 30% of the fat in chocolate without changing the product’s characteristics
Figure 3: Siol launched its tomato range in flexible packaging for convenience and to add value versus traditional tin and glass jar packaging

List of tables
Table 1: BRICM packaged food market investment potential ranking
Table 2: Population size of each BRICM country, 2002-2007 (‘000s)
Table 3: Real GDP growth of each BRICM country, 2003-2007 (%)
Table 4: Packaged food market values of each BRICM country, 2002-2007 (US$m and %)
Table 5: Brazilian packaged food market value forecasts, 2008-2013 (US$bn and %)
Table 6: Brazil overall retail market value sales forecasts, 2006-2013 (US$bn and %)
Table 7: Brazil grocery retail sales value forecast, 2006-2013 (US$bn and %)
Table 8: Brazil packaged food market value and selected categories market value, 2001-2007 (US$m and %)
Table 9: Brazil packaged food market value by selected categories, 2008-2013 (US$m and %)
Table 10: World beef production, 2007-2008 (‘000 tonnes and %)
Table 11: Brazilian food and drink export value, 2001-2007 (US$bn and %)
Table 12: Sadia financial overview, 2003-2007 (BRLm and %)
Table 13: Sadia production volumes overview, 2003-2007 (‘000 tonnes and %)
Table 14: Sadia export revenue share by region, 2007 (%)
Table 15: Perdigão financial overview, 2003-2007 (BRLm and %)
Table 16: Perdigão export market share, 2006-2007 (%)
Table 17: Perdigão production volumes overview, 2006-2007
Table 18: Brazil and global functional food market by value 2006-2013 (US$bn and %)

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Branded foods in Russia – forecasts to 2013

Chapter 1 Introduction
Aims and objectives of the report
The BRICM markets
BRICM food industry ranking
Population size and growth
Gross domestic product growth
Packaged food market value

Chapter 2 The Russian food and drink market
Key issues and challenges
Future forecast

Chapter 3 The mass grocery retail market in Russia
Hard discounters in Russia
Future forecasts

Chapter 4 Category analysis
Bakery & cereals
Confectionery
Dairy
Category focus: Flavoured milk
Savoury snacks

Chapter 5 Domestic company focus
Wimm Bill Dann
Financial overview
Background
Best-practice strategy analysis
International growth plan
Recent M&A activity
SWOT
Strengths
Weaknesses
Opportunities
Threats

Chapter 6 Trends analysis
Introduction
Premiumisation
Ethics
Convenience
Health
Traditional brands and modern marketing

List of tables
Table 1: BRICM packaged food market investment potential ranking
Table 2: Population size, 2002-2007 (‘000s)
Table 3: Real GDP growth, 2002-2007 (%)
Table 4: Packaged food market values, BRICM, 2002-2007 (US$m and %)
Table 5: Russian packaged food market value forecasts, 2008-2013 (US$m and %)
Table 6: Top 20 Russian mass grocery retailers, 2007
Table 7: Russia grocery retail market value, forecasts, 2006-2013 (US$bn and %)
Table 8: Russia packaged food market value by selected categories, 2001-2007 (US$m and %)
Table 9: Russia packaged food market value by selected categories, 2008-2013 (US$m and %)
Table 10: Russian food and drink export value (US$m and %)
Table 11: Wimm Bill Dann financial overview, 2003-2007 (US$ ‘000)
Table 12: Wimm Bill Dann production overview, 2005-2007
Table 13: Functional food market value forecasts, Russia, 2006-2013 (US$m and %)

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Branded foods in India – forecasts to 2015

Chapter 1 Introduction

Chapter 2 The commercial Indian food retail sector

Chapter 3 Bread

Chapter 4 Ready-cooked meals

Chapter 5 Confectionery

Chapter 6 Processed dairy

Chapter 7 Processed meat

Chapter 8 Processed vegetables

Chapter 9 Instant meals

Chapter 10 Processed rice

Chapter 11 Processed fruits

Chapter 12 Oils and fats

Chapter 13 Seafood and fish

Chapter 14 Spices

Chapter 15 Conclusion

List of tables
Table 1: India per capita consumption of food products by states, 2005 (US$)
Table 2: India: Estimated incremental employment (in the organised sector) in food processing by 2015 ('000s employees)
Table 3: Sales of bread and biscuits by branded producers in India, 2002-2015 (US$m and m tonnes)
Table 4: India: Market potential for processed grain-based products, 2003-2015 (US$m)
Table 5: Top ten players in India’s sugar confectionery market, 2005 (%)
Table 6: Indian market potential for confectionery and chocolate, 2003-2015 (US$m)
Table 7: Annual turnover of India's leading dairies, 2003 (US$m)
Table 8: Indian market potential for processed dairy products, 2003-2015 (US$m)
Table 9: Indian market potential for processed meat and poultry, 2003-2015 (US$m)
Table 10: Indian market potential for snacks and ready-to-eat food, 2003-2015 (US$m)
Table 11: Current sales and future potential for rice mills in the organised sector, 2003-2015 (m tonnes, US$ and %)
Table 12: Edible oil (branded and unbranded) demand projection, 2006-2015 (m tonnes, m hectares and %)
Table 13: Indian market potential for processed edible oils, 2003-2015 (US$m)
Table 14: Indian market potential for marine products, 2003-2015 (US$m)
Table 15: Spice growing states in India
Table 16: Major spices imported into India, 2005-2006 (tonnes, US$m and US$/kg)
Table 17: Indian market potential for processed spices, 2003-2015 (US$m)
Table 18: Annual growth rate of volume of processed food products, year on year (%)

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Branded foods in China – forecasts to 2013

Chapter 1 Introduction
Aims and objectives of the report
Report methodology
The BRICM market
BRICM food industry ranking
Gross domestic product growth
Packaged food market value

Chapter 2 The Chinese food and drink market
Tourism to and from China
Rising affluence
Key issues and challenges
Future forecast

Chapter 3 Mass grocery retail market in China
Domestic strength
Future forecasts

Chapter 4 Category analysis
Bakery and cereals
Confectionery
Dairy
Savoury snacks

Chapter 5 Domestic company focus
Company profile: Inner Mongolia Yili Industrial Group Co, Ltd
Background
Financial overview
History
Official dairy sponsor for the Beijing Olympic Games
Quality control issues
Impact of the melamine scare on the Chinese dairy industry
Negative impact on a global scale
Future ambitions
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats

Chapter 6 Trends analysis
Introduction
Premiumisation
Ethics
Fairtrade
Organic food
Health

List of tables
Table 1: BRIC packaged food market investment potential ranking
Table 2: Population size, 2002-2007 ('000 and %)
Table 3: Real GDP growth, 2002-2007 (%)
Table 4: Packaged food market values, BRIC, 2002-2007 (US$m and %)
Table 5: Chinese packaged food market value forecasts, 2008-2013 (US$m and %)
Table 6: Top ten retailers in China by sales value, 2006
Table 7: China grocery retail market value forecasts, 2008-2013 (US$bn and %)
Table 8: China packaged food market value by selected categories, 2001-2007 (US$m and %)
Table 9: China packaged food market value by selected categories, 2008-2013 (US$m and %)
Table 10: Inner Mongolia Yili Industrial Group financial overview 2004-2006 (CNYbn and no. of employees)
Table 11: Functional food market value forecasts, China, 2006-2013 (US$bn)

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Branded foods in Mexico – forecasts to 2013

Chapter 1 Introduction
Aims and objectives of the report
Report methodology
The BRICM market
BRICM food industry ranking
Population size and growth
Gross domestic product growth
Packaged food market value

Chapter 2 The Mexican food and drink market
Introduction
Food price freezes
Imports and exports
Government assistance to the poor
Future forecast

Chapter 3 Grocery retail market in Mexico
Introduction
Major players
Wal-Mart: the number one retailer in Mexico
Private-label opportunities

Chapter 4 Mexican food industry category analysis
Confectionery
Dairy
Savoury snacks

Chapter 5 Domestic company focus: Grupo Bimbo
Financial overview
Background
Best-practice strategy analysis
Strong branding targeting the individual
International growth plan
SWOT
Strengths
Weaknesses
Opportunities
Threats

Chapter 6 Trends analysis
Introduction
Eagerness to experiment
Brand awareness
Convenience and packaging
Health and wellness
Competition from the foodservice market
Sustainability and ethical consumerism
Future trend forecasts

List of tables
Table 1: BRICM packaged food market investment potential ranking
Table 2: Population size, 2002-2007 ('000 and %)
Table 3: Real GDP growth, 2002-2007 (%)
Table 4: Packaged food market values, BRICM, 2002-2007 (US$m and %)
Table 5: Mexico food and drink export value, 2001-2007 (US$bn and %)
Table 6: Mexican packaged food market value forecasts, 2008-2013 (US$m and %)
Table 7: Top 15 most active emerging retail markets, 2007 (%)
Table 8: Mexico grocery retail sales value forecast, 2006-2013 (US$bn and %)
Table 9: Estimated value share of retail formats, 2006 versus 2008 (%)
Table 10: Estimated global grocery retail value share, by format, 2008 (%)
Table 11: Mexico packaged food market value by selected categories, 2001-2007 (US$m and %)
Table 12: Mexico packaged food market value forecasts by selected categories, 2008-2013 (US$m and %)
Table 13: Mexico mobile telephone penetration forecasts, 2006-2013 (per 100 people and %)
Table 14: Mexico unemployment forecasts, 2006-2013 (%)

Report package: Branded foods in BRICM (Brazil, Russia, India, China, Mexico) - forecasts to 2013

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