This report covers ALL 16 West European countries (see list below), providing complete in-depth coverage - no gaps or omissions! - based on FFT's international food and drink markets database, now in its 20th year. An additional 6 Central European and 3 North American countries are also available (see ''Matching Reports'' below).

In particular, this report identifies 1078 holding, independent and subsidiary companies in terms of market share by product, country, region and overall, providing an unparalleled strategic vision of the key players in the market.

The underlying food & drink markets database is continously updated, for example in regard to ongoing merger and acquisition activity, thus providing fully up-to-date analysis at all times with an online subscription.

The report includes (see detailed Table of Contents for more):
o A detailed 50-page Executive Summary in the form of commented graphs and data tables, including complete summary data tables (see Executive Synopsis).
o Altogether, 128 country and product markets are covered by this report (see detail below).
o Foodservice and Retail Market data are given by volume and value, and by product and country, hence providing complete coverage of human consumption.
o Up to the Top-10 holding companies by market share by product, country and region.
o Up to Top-100 holding companies listing by overall market share in the present markets.
o Own label, branded, unbranded and artisanal (own produced for own sale) market shares.

A unique strategic vision of the 16-country West European market is presented, in particular identifying the numerous companies present together with their market shares and major brands by country and product. Standard data tables (see samples) for each product provide a 16-country panorama of company strength (market shares by country and for the region) and presence (number of country and product markets in which present).

Altogether, 1078 holding, independent and subsidiary companies are identified (see full alphabetic listing), together with 1406 company market shares and major brands by country and product. (These can vary slightly due to continuous updating).

This report provides a complete quantitative, hard data demand and supply analysis of final human consumption in the country and product markets listed below (see also Table of Contents). All product markets are carefully defined so as to be comparable across all countries.

WHY YOU SHOULD BUY THIS REPORT
Taken together with an online subscription to the underlying, continuously updated food & drink markets database, this report provides a fully up-to-date corporate "map" of the major players and market trends, providing valuable support to strategic marketing decisions, in particular regarding:
o Strategic Planning
o Marketing & Sales
o Mergers and Acquisitions
o Market Opportunities & Risks
o Company Strengths & Weaknesses

COVERAGE
8 Individual Product Markets:
All Flour & Bakery, Flour (retail only), Bread products, Crispbread, Industrial pastry, Biscuits, Frozen pastry products, All Pasta, Fresh Pasta, Dry Pasta
16 Country Markets:
Austria, Belgium/Luxembourg, Denmark, Finland, France, Germany, Greece, Ireland/Eire, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and United Kingdom.
128 Product and Country Markets
Being 8 Single Product Markets (Market Groups not counted) times 16 countries above.
1078 Companies:
Altogether 1078 holding, independent and subsidiary companies (see company listing, can very slightly with continuous updating).
1406 Company Market Shares:
Altogether 1406 company market shares by product and country (can very slightly with continuous updating).
Mergers and Acquisitions:
Data tables continously updated with online subscription. M&A listings e-mailed regularly and provided free online. Product markets affected are specified.
Own Label
Own Label, Branded, Unbranded and Artisanal (own made for own sale, e.g. independent bakers) market shares by product and country.
Major Brands
Major brands listed by country, product, holding or independent companies and subsidiaries.

AND FOR EACH AND EVERY PRODUCT COVERED
Retail, Foodservice and Total Historical and Forecast Demand:
Total markets by volume and by value for 2003, 2007 and 2008, as well as forecast markets by volume and by value for 2009, 2010, and 2011.
Demand Trends:
Growth by volume and value (real % growth and by actual volumes and values), 2003-2008.
Forecast Growth:
Forecast Real % Growth by Product and Region 2008 - 2011
Company Market Shares:
Market shares by product, country and region in 2009 (continuously updated online), are presented by product market, identifying the market leaders by country and regionally.
Company Profiles:
All holding companies identified are listed alphabetically with their key subsidiaries by country, detailing the product markets in which the latest market shares have been identified. The overall share in the present market is calculated. The estimated percent contribution of each product to final (retail + foodservice) sales is also provided.
Supporting Annexes:
Several supporting annexes such as exhange rates, population and pet data, company abbreviations (occasionally used in tables for space reasons), etc. are available free online.

DELIVERABLES
Current Edition: Continuously updated to preceding month. Estimated 375 pages.
Presentation:
The report is produced at time of order from the continously updated database, and consists essentially of hard data provided in the form of detailed graphs, charts and data tables.
Electronic Support PDF:
The standard pdf report delivered by e-mail can be printed and then photocopied recto-verso, and is designed to then drop into a 4-ring folder as a complete report, including cover, table of contents, etc.

COUNTRIES COVERED
Austria, Belgium/Luxembourg, Denmark, Finland, France, Germany, Greece, Ireland/Eire, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom

PRODUCTS COVERED
All Flour & Bakery, Flour (retail only), Bread products, Crispbread, Industrial pastry, Biscuits, Frozen pastry products, All Pasta, Fresh Pasta, Dry Pasta

COMPANIES MENTIONED
11er Nahrungsm., 3S, Abdon Mills, Abel Eastern, Abez, ABF, ABN Amro, Accornero, Ackerl, Adipán, ADM, Aerzener, Agnesi, Agrana, Agrano, Agrarmktg Sachsen_Anhalt, Agritech, Agrolimen, AIPC, Alb-Gold, Albin Sorger, Albro, Alevita, Aliança, Alibert, Alivini, Allied Bakeries, Allinson Flour, Almondy, Alpina Savoie, Alvious Fisher, Amalthia, Amato, Ambra, Ami, Anco, André Klein, Andreu Gourmet, Andros, Angel Garro, Ankerbrot, Anna's Pepparkakor, Anthony Alan, Antica Pasteria, Antonio Heras, Apax Partners, Apetito, Arazo, Ardilla, Arena Holding, Argapán, Argel, Ariete, Arla, Arla Foods, Arluy, Arni, Arrighi, Artal, Aryzta, Ashworth, Astrio, Athenian Bakery, Atlanta, Atria, Audisio, Auer & Blaschke, Aurora Mühlen, Avieta Narda, Axa, Baby Organix, Back-Partner, Baco, Bahlsen, Bahlsen Belgium, Bahlsen Italiana, Bahlsen Nederland, Bahlsen St Michel, Bahlsen Süßwaren, Bake Five, Bakehuset, BakeMark, Bakers, Bakkavör, Bakker Orlemans, Bäko–Z. Nord, Bäko–Z. West, Balocco, Banque Lazard, Barilla, Barilla Alimentare, Barilla Suisse, Baronie, Barry Callebaut, Batlles, Battistero, Baugur, Bauli, BBSM, Beatrice, Beauvais Catering, Becker Trautmann, Belgados, Bellsolá, Belpan, Bergen-dahl, Bergland. Rottaler, Berkshire Partners, Berlys, Bernbacher, Besnier, Bestfoods France, Bimbo, Bimbo Martinez, Bindi, Bingo, Biofournil, BioKorn, Bioquelle, Biorex, Birds Eye, Birkel, Biscuiter. Nantaise, Biscuiterie Lonay, Biscuiterie Provence, Biscuits Abbaye, Biscuits Bouvard, Blattmann, Boerenbond, Bofrost, Bofrost Italia, Bogal, Bois de Roche, Bolands, Bolletje, Bonne Bouche, Bononia, Booker, Boost, Boreal, Borggreve, Børset Bakeri, Bougard, Boyne Valley, Bracharz, Brance de Neve, Brandt, Braycot, Brennans Bakeries, Brescia-dolci, Bridgepoint Capital, Brioche Pasquier, British Bakeries, Brossard, Brossard Bénélux, Brusson Jeune, BSB Nahrungs., Buchs, Buck, Buitoni, Buondì  Bistefani, Bur Distrib., Bürger, Burton's Foods, Butcher & Baker, Cadbury, Cadbury's Frozen, Cake Réna, California Cake, Campbell Foods Belg., Campbell Soup, Canada Bread, Cansimag, Cantalou, Canuti, Carillon, Carlone Molisana, Carnaby, Carniato Europe, Carr's, Castello y Juan, CCA, CE.NA, Cebeco, Celbert, Céréal, Cerealia, Cerealia Hatting, Cerealis, Champagne Céréales, Champion Pastry, Chia-vazza, Chiari & Forti, Chicco-lieve, Chipita, Chirico, Chiron Alpina, Ciao, Ciccarese, Cirio, Cistí Bu-gan Barra, Citterio, Claudia Cup Cake, Clément, CNP, Cobral, Cocachoc, Codan, Cofari, Cogesal, Colavita, Colmi, Colussi, Comercial CBG, Comercial Gallo, Comerfords, Compadres, Confood, Conimex, Continental Bakeries, Coolmore Foods, Coop Schweiz, Coopér. 3A, Copaim, Coppen. & Wiese, Coronet Cake, Corticella, Cosun, Cottes, Cottespan, Country Style, CPC, CPC Caterplan, CPC Food Ireland, CPC Foods, CPC France, Crawfords, Crecs Aperitivos, Crich, CRM, Croexsa, CSM, Cucina, Cuétara, Cuisine de France, CVC Capital, D&G, Dafgårds, Dahli Kuchen, Dal Colle, Daloon, Dambach, Dan Cake, Dan Cake Portugal, Danone, Dansk Biscuit, Danske Brødfabrik., Dauphi-pâte, David Powell, De Aviateur, De Cecco, De Graaf's, De Maekelboerger, De Molen Banket, Dees Am. Cake, Del Carlo, Dela-viuda, Deleben, Delicato Bakverk, Délice de France, Delidor Aliment, DellUgo, Delmotte, Delverde, Derkenne Couline, Desserts de France, Destrooper, Di Leo, Diatosta, Diet Radisson, Dietisa, Distri-borg, Divella, Dodoni, Don Millers, Don Passolini, Dora Fruit, Dove's Farm, Dr Quendt, Drie Hoek Banket, Duchy Originals, Duke Street, Dulces Anitin, Dulcesa, Duran & Hidalgo, E & E Patesserie, East Balt, Ebro Puleva, Écochard, Edeka Minden, Edna, Egemark, Eghoyan, Eismann Family, El Quite-riano, Elais, Elgorriaga, Elviart, Emarco, Emo Marietta, Enkhuizer, Epis Centre, Erasco, Erfurter Teigwaren, Erlen-bacher, Est Surgelati, Euricom, Euro-Delight, Eurodough, Europastry, EVET, Evron, Fabianelli, Fabulous Bakin' Boys, Fage, Fairway Foodservice, Famidul, Farina Mühle, Farmhouse Fare, Fazer, Fazer Biscuits, Fazer Konfektyr, FDB, FDB Brugsen, Federici, Ferrero, Ferrero Deutschl., Fila-delfia, Filet Bleu, Fima Bakery, Finagro, Final-realm, Finax, Fine Lady, Finedon Mills, Fingel, Finsbury Foods, Fiora-vanti, Fletcher Bakeries, Flynn's, Foodie, FoodVest Group, Forns Valencians, Fortis Equity, Fox's, France Farine, Freiberger Lebensm., Fresco in Casa, Freshbake Foods, Fria Bröd, Friand, Friggs, Fripan, Frisch & Frost, Frischback, Frisco-Findus, Frödinge, Froza, Fruitfield Foods, Fryling, FSB, Gabino Bobo, Galbusera, Galletas Pujol, Galletas UB, Gallina Blanca, Gallo Natale, Galtres Food, Galup, Gamifer, Gapal, Gardeil, Garma, Garma Gourmet, Gazzola, GB België, GBÖ, GdB, Geba, General Mills, Gent en Brugge, Georg Plange, GEP, Geschi–Brot, GFF, GIE Interfarine, Giglio, Ginster Pasties, Giovanni di Firenze, GIP, Girki, GMI, GMP, Godbiten, Golden Bake, Göteborgs Kex, Gottlieben, Goûters Magiques, Grabower, Graceffa, Gramss, Gran Food, Grander-roble, Grangeway Foodservice, Granny Murphy, Granoro, Greencore, Greenleaf, Grefusa, Greggs, Griesson, Grimex, Grissin Bon, Grojean, Groupe Minoteries, Grupo Espona, Grupo Gallo, Grupo Novelli, Grupo Pansa, Grupo Serrano, Grupo SOS, Gruyters, Gu, Gudesens, Gullón, Guría, Haas, Hannover Finanz, Hans Freitag, Haralam-popoulos, Hardecker Huppen, Harimsa, Harinera Tardienta, Harinera Vilafranquina, Haripamsa, Harringtons, Harry's, Harry's Benelux, Harry–Brot, Hasenosa, Hatting Bageri, Hatzi-panagos, Heberer, Hedegaard, Heimburger, Heiners-dorfer, Heinz, Helios Pasta, Hellema, Hellenic Biscuits, Hellenic Q. Foods, Helsingin Mylly, Hendriks, Hero, Herta, Herzberger, Hess Backhaus, Heudebert, Heudebert/ Diépal, Heudebert/ Starlux, Hexagon, Heyl, HGF, Hibernia Foods, Hicks Muse, Hilbig, Hilcona, Hill Biscuits, HKScan, Holsten-mühle, Holum Bakeri, Homann Feinkost, Homestead, Honeytop, Honig, Horizon Biscuits, Horno de San Juan, Howell House, Hug, Hügli, ICA, Ice Fresh Foods, Icefresh, IFRC, Iglo-Ola, IJspaleis, Il Pastaio, Industri Kapital, Industria & Finanza, Inés Rosales, Inex Group, Insular de Bolachas, Inte-Pan, Interdul, Interpan, Investor/ EQT, Ion, IPALC, Ipargel, Ipasa, Irish Bakeries, Irish Pride, Irwin, Isleport, Ital-pasta, Italbroker, Italen-ergia, Italgel, ITM, Jacob Fruitfield, Jacquet, Jamin, Jansen's Cake, Jasmino, JDY, Jeanette, Jeannette, Jeremias, Jesse Oldfield, Jimenez, Jolly, Jowa, Jus-rol, Jut. 2141, Kägi, Kambly, Kamps, Kanakis, Kantolan, Kanzimat, Kara Grain d'Or, Karamo-lengos, Karin Nyberg, Karl Haag, Karwendel, Kate's Cakes, Kathi, Katselis, Kattus, Kavli, KC Confectionery, KDR, Keatings, Kellogg, Kelly, Kelsen, Kelsen Bisca, Kelsen Cuetara, Kerry Foods, Kerry Group, KFI, Kilindro-miloi, Klemme, Kløver Mælk, Knorr, Knorr Caterplan, Knorr Hellas, Kohberg, Koopmans, Korona, Korona Pasta, KP Foods, Kraft Foods, Kristiania Brødfabrik, Krombach, Kronenbrot, Kropfitsch, Kuchen-meister, La Bella Easo, La Boulangère, La Catalana, La Lorraine, La Molisana, La Montaña, La Pedragosa, La Treinta, La Trini-taine, La Wettere-noise, La'Saho, Laboratorio Tortellini, Lacrem, Lactalis, Lady Cake, Laflam, Laihian Mallas, Lambertz, Langnese Iglo, Lant-mannen, Lant-mannen, Lantmännen Unibake, Lasem, Laurencin Traiteur, Lazzaroni, LDC, Le Bon Grain, Le Glazik, Le Goût de la Vie, Leche Pascual, Leifood, Leisi, Leitrim Foods, Leksanbrod Knäcke, Lemaire, Lensi, Leopold Janele, Les Gavottes, Leuen-berger, Leupold, Liederman, Lilan, Limagrain, Linea Verde, Linken, Lion Capital, Littlejohn & Levy, Livadas, Loacker, Loaves & Fishes, Loc Maria, Lopez Market, Loretta, Lösch, Lotus Bakeries, Löwen-bäckerei, Loyd Grossman, LU, Lucky Dolciaria, Ludwig Mann, Luison, Lyons Pâtisserie, Maheso Gedesco, Maicerías Españolas, Maini, Maître Fournil, Maître Paul, Maître Pierre, Maizena, Makvel, Makvel/ Pagani, Maltagliati, Mamma Lucia, Manner, Manning Bakery, Manor Bakeries, Mantinga, Manzaneque, Maple Leaf, Mari Paz, Marie Surgelés, Mariendal, Marquette, Mars, Martin Braun, Martinez Ruiz, Maxeres, Mayor Gil, McCain, McCain Belgium, McCam-bridge, McDougalls, McVities Frozen, McVities Group, Megía M., Meira, Melegatti, Meli, Melissa Kikizas, Memory Lane, Meraner, Mère Poulard, Mester-baker, Mette Munk, Meylip, MF Ireland, Michel Kremer, Midor, Migros, Milchhof Eiskrem, Milkfood, Mirabell, Misura, Mitsubishi, Moapao, Modern Bakeries, Moilas, Molco, Molini Tandoi, Molino Pasini, Molino Spadoni, Monda, Monder Aliment, Mondial, Morina Baie, Mosna, Mother Hubbard, Mount-stevens, Mr. Crumb, Mr. Kipling, MTS, Müller Brot, Nabisco, Napolina, Narida, Natura, Nestlé, Nestlé Belgilux, Nestlé Danmark, Nestlé Deutschland, Nestlé España, Nestlé Finland, Nestlé Grand Frd, Nestlé Nederland, Nestlé Norge, Nestlé Portugal, Nestlé Rowntree, Neuhaus, Neuhauser, Nevilles, New Sun, Nicholas & Harris, Niresa Food, Nis, Nissin Foods, NKL, Noble Foods, NÖM, Nomen, Norac, Norsk Iskrem, North-umbrian, Northern Foods, Novetta, NPM Capital, Nudespa, Nueva Rumasa, Nutrexpa, Nutrinveste, NutriXo, O'Hara's Bakery, Oakdale Bakeries, Oaktree Capital, OAO, Odlum's, Oetker, Oetker TK-Back., Ogterop, Okin Talde, Origin Enterprises, Orkla, Orkla Brands, Orkla Foods, Ormeau, Oromas, Ortiz, Ostendorf, Öster. Nestlé, Ozem, Paech, PAF, Pagal Lusitania, Pagani, Pågens, Painsol, Palacios Alimentación, Pally, Palmeira, Paluani, Pan Ingles, Panafin, Panasa, Panavi, Panem, Panera Kreme, Panif. Alcalà, Panificadora Popular, Panifici Italiani, Panike, Panisavoie, Pani–Route, Panrico, Panrico Rosendo, Pantanella Sud, Panufres, Papado-poulos, Papsa, Paradise, Parcom Capital, Park Cakes, Parmalat, Parmalat France, Pascompán, Pasolini, Pasquale, Pasquier, Passalis, Pasta Caruso, Pasta Foods, Pasta Gala, Pasta Reale, Pasta Röthlin, Pasta Zara, Pastacorp, Pastas Dovasa, Pastasi, PastaStar, Pastella, Pastinella, Pastisart, Pat the Baker, Paterson Arran, Pati Prestige, Patisseries Gourmandes, Patisseries Gourmandes, Paverko, PBA, Peijnenburg Koek Fabriek, Peipasa, Pellicer, Perheli-purit, Permira, Perpinias, Perugina, Pfalzgraf, Pfeifer & Langen, Picard, Pierre Schmidt, Pierrot Lusso, Pillsbury, Pilpa, Pioneering Foods, Pirou Wafer, Pirro, Pizoler, Pizzetti, Poell Jos, Pogens, Polar Bröd, Polen, Poppies, Porin Leipä, Porta, Poult, Pouly, Premier Foods, Price, Pride Valley, Princes, Princiani, Productos Recondo, Prolainat, Prunner Brot, Puglisi, Pullman, Q-Bakeries, QBE, Quality Bakers, Quely, Quenelle Royale, R&B Bristol, Racionero, Raisio, Raision, Rana, Rathbones, Ravens-bergen, Ravioles de Romans, Ravioles St Jean, RCL, Readi-Bake, Real Good Food, Recheis, Regal Möller, Reglero, Reinhard Wolf, Reitzel, Renshaw, Resch & Frisch, Reynier & Ferrero, Rezoli, RHM FF, RHM Foods, RHM Ireland, Rich Products, Rieber, Riscossa, Ritter, Roberto Traiteur, Rodrigo y Cortell, Roger, Roland, Roma, Romero, Rondanini, Roposte, Rose Poultry, Rosén's Bageri, Roulias, Roullier, Roullier, Rowntree, Rudolf Ölz, Rugens-berger, Ruipán, Rummo, Ryvita, Saclà, Sagit, Saiwa, Saiwa Biscuits, Samfood Goman, Sammon-tana, Samworth Brothers, San Carlo, San Narciso, San Rafael, Santos, Sara Lee, Sara Lee/ DE, Saveurs de France, Savvidis, Sayers, Schulstad, Schulte, Schwäbische-Teigwaren, Schweigl, Scotti, Seeds of Change, Seerys, Sefa, Segulah, Serious Desserts, Servi-pasta, Settele, Siebrecht, Siljan's Knäcke, Singapore Technolog., Sinpa, Siró, Sital, Skoga-holms, Sligo Foods, SLV, Smiths Flour, Sobrie, Sofrapain, Sopaf, Sopafi, Soubry, Speedibake, Spiga, Spigadoro, Spillers, Spitz, St George Mills, St Honoré, Star, Starlux, Steinecke, Steinhaus, Stiffen-hofer, Stixi, Stollwerck, Stor-møllen, STPM, Strathman & Meyer, Studt, Südzucker, Suomen Leipuriliitto, Surgital, Svenska Nestlé, Swissmill, Symphonie, Tanger-münde, Tante Agathe, Tasangon, Taylors Harrogate, Tea Time Express, Tecribel Gateaux, The Bakery, The Nestlé Co., The Pasta Company, Tipiak, TMT Finance, Toro, Toscopan, Tradicional Panadera, Traou Mad, Tre Marie, Tress, Treuss, Trumpf, Tryton, Tsoukalas, Tuotta-jain, Turelli, Tutti Pasta, Tuttigiorni, UB Belgium, UB–Deutsch-land, UCAR, Ulpac, Unichips Int'l, Unifrost, Unilever, Unipasa, Unipro Bakery, United Biscuits, Vaasa-mills, Vaasan & Vaasan, Vaasan Baking, Valfleuri, Valledoro, Valora, Valsemøl. Esbjerg, Van de Kerkhove, Van Delft, Van der Meulen, Van der Zande, Van Diermen, Van Hove, Vandamme, Vande-moortele, Vanderheul, Veira, Venetis, Verkade, Verneuil Finance, Vertical Financial, Vicenzi, Victor Schmidt, Vieira, Villamayor, Vincent, Vision Capital, Vivartia, VK Mühlen, VLG, Voltan, Vonwiller, Vossinakis, VPSA, Waissel's, Walkers Shortbread, Walzmühle Schöller, Warburton's, Wasa, Wasabröd, Wehrhahn, Weight Watchers, Weinberg Maier, Weissen-felser, Wendeln, Wernli, Wessanen, Wewalka, Whitworth, Wikana, Wilhelm Fischer, Wittana, Wolf, Wollbacher, Xatheri, Yiotis, Yphantis, Zabler, Zach, Zahner, Zeelandia,

1. INTRODUCTION

1.1 FOREWORD
1.2 EXPANDED COVERAGE
1.3 FEATURES AND INNOVATIONS IN THIS EDITION
1.4 DEFINITIONS AND METHODOLOGY

2. EXECUTIVE SUMMARY

2.1 INTRODUCTION
Figure 2-1: 2008 Bakery Products Markets Vs Total Market

2.2 OVERVIEW
2.21 The Total Market by Country
Figure 2-2: Total 2008 Market by Country
Table 2-1: 2003 & 2008 Total Markets
2.22 The Total Market by Product
Figure 2-3: Total 2008 Market by Product
Table 2-2: 2003 & 2008 Product Markets
2.23 Identifying Leading Country/Product Markets
Figure 2-4: Total 2008 Market by Product
Figure 2-5: 2003 & 2008 Product Markets

2.3 THE RETAIL AND CATERING/FOODSERVICE MARKETS
2.31 Retail and Catering Market Overview
Table 2-3: 2003 & 2008 Retail and Catering Product Markets
2.32 Retail and Catering Analysis by Country
2.321 Retail Market Shares by Country
Figure 2-6: 2008 Country Retail Market Shares: All Selected Products
2.322 Catering Market Shares by Country
Figure 2-7: 2008 Country Catering Market Shares: All Selected Products
2.323 Catering Vs Retail Markets by Country
Figure 2-8: 2008 Catering Vs Retail Country Markets By Country
2.33 Retail Vs Catering Analysis by Product
2.331 Retail Market Shares by Product
Figure 2-9: 2008 Retail Market Shares by Country
2.332 Catering Market Shares by Product
Figure 2-10: 2008 Catering Market Shares by Product
2.333 Catering Vs Retail Markets by Product
Figure 2-11: 2008 Retail Vs Catering Markets By Country

2.4 HISTORIC GROWTH TRENDS
2.41 Summary of Historic Trends
Table 2-4: 2003-2008 Growth Trend Rankings by Country
Table 2-5: 2003-2008 Growth Trend Rankings by Product
2.42 Country Market Analysis
2.421 Total Product Markets by Country
Figure 2-12: Total 2003 & 2008 Markets By Country
2.422 Expenditure Per Capita by Country
Figure 2-13: 2003 & 2008 Per Capita Expenditure By Country
Figure 2-14: 2003 & 2008 % Change in Per Capita Consumption
2.423 Market Growth by Country in Current Values
Figure 2-15: 2003 & 2008 Market Growth In Euro Millions By Country
2.424 Real Percent Market Growth by Country
Figure 2-16: 2003 & 2008 Real Av. Annual % Market Growth by Country
2.425 Current Value & Real % Growth Rates Compared by Country
Figure 2-17: 2003 & 2008 Absolute and Percent Growth Rates by Country
2.43 Product Market Analysis
2.431 Total Markets by Product
Figure 2-18: Total 2003 & 2008 Markets By Product
2.432 Expenditure Per Capita by Product
Figure 2-19: 2003 & 2008 Per Capita Expenditure By Product
Figure 2-20: 2003 & 2008 % Change in Per Capita Consumption
2.433 Total Market Growth by Product in Current Values
Figure 2-21: 2003 & 2008 Market Growth In Euro Millions By Product
2.434 Real Percent Market Growth by Product
Figure 2-22: 2003 & 2008 Real Av. Annual % Market Growth by Product
2.435 Current Value & Real % Growth Rates Compared by Product
Figure 2-23: 2003 & 2008 Absolute and Percent Growth Rates by Product

2.5 FORECAST GROWTH TRENDS
2.51 Forecast 2008 & 2011 Value Market Growth by Product
Figure 2-24: Forecast 2008 & 2011 Market Growth by Product
2.52 Forecast 2008 & 2011 Real Percent Market Growth by Product
Figure 2-25: Forecast 2008 & 2011 Real % Market Growth by Product
2.53 Forecast 2008 & 2011 Growth Rates Compared by Product
Figure 2-26: Forecast Euro Million & Real % Market Growth by Product
Table 2-6: 2008 & 2011 Forecast Growth Rates by Product

2.6 STRATEGIC COMPANY POSITIONS IN 2009
2.61 Introduction
Figure 2-27: Strategic Market Presence of Top-10 Companies
2.62 The Top Players in Western Europe
2.621 Market Dominance
2.622 Market Presence
2.63 Strategic Market Overview
Table 2-7: Western Europe Top-10 Company Market Shares by Country
2.64 Assessing the Major Forces in the Market
Figure 2-27: Dominance of the Top-30 Companies
Figure 2-28: Branded Vs Own Label
Figure 2-29: Presence of Top-10 Companies by Country
Figure 2-30: Dominance of Top-10 Companies Present in Each Country
2.65 Dominance of the Top 10 Companies in Western Europe
Table 2-8: The Top-100 Companies by Market Share in Western Europe

2.7 MAJOR BRANDS AND MARKET REFERENCE SYSTEM

2.8 CONCLUSION

2.9 SPECIAL ANNEX: QUICK REFERENCE TABLES

Table 2- 9: 2003 Country & Product Markets by Value
Table 2-10: 2008 Country & Product Markets by Value
Table 2-11: 2008 Retail Country & Product Markets
Table 2-12: 2008 Foodservice Country & Product Markets
Table 2-13: 2003 & 2008 Country/Product Growth in Current Euro Millions
Table 2-14: 2003 & 2008 Country/Product Real Av. Ann. % Growth Rates
Table 2-15: 2003 Country & Product Markets by Volume
Table 2-16: 2008 Country & Product Markets by Volume
Table 2-17: 2003 & 2008 Retail Market Share of Each Country and Product Market
Table 2-18: 2008 Catering Market Share of Each Country and Product Market
Table 2-19: 2008 Retail Market Shares
Table 2-20: 2008 Catering Market Shares
Table 2-21: 2008 Retail Expenditure Per Capita
Table 2-22: 2008 Catering Expenditure Per Capita

3. DEMAND AND SUPPLY PRODUCT MARKET DATA

3.1 FLOUR (RETAIL ONLY)
3.11 Total Demand by Volume, 2003, 2007 and 2008, and Forecast 2009, 2010 and 2011
3.12 Total Demand by Value, 2003, 2007 and 2008, and Forecast 2009, 2010 and 2011
3.13 Retail Demand by Volume, 2003, 2007 and 2008
3.14 Retail Demand by Value (Euros or US$), 2003, 2007 and 2008
3.15 Company Market Shares by Value, 2009 (updated to preceding month)
3.16 Branded, Unbranded, Own Label and Artisanal Distribution Channels, 2009

3.2 BREAD PRODUCTS
3.21 Total Demand by Volume, 2003, 2007 and 2008, and Forecast 2009, 2010 and 2011
3.22 Total Demand by Value, 2003, 2007 and 2008, and Forecast 2009, 2010 and 2011
3.23 Retail & Foodservice Demand by Volume, 2003, 2007 and 2008
3.24 Retail & Foodservice Demand by Value (Euros or US$), 2003, 2007 and 2008
3.25 Company Market Shares by Value, 2009 (updated to preceding month)
3.26 Branded, Unbranded, Own Label and Artisanal Distribution Channels, 2009

3.3 CRISPBREAD
3.31 Total Demand by Volume, 2003, 2007 and 2008, and Forecast 2009, 2010 and 2011
3.32 Total Demand by Value, 2003, 2007 and 2008, and Forecast 2009, 2010 and 2011
3.33 Retail & Foodservice Demand by Volume, 2003, 2007 and 2008
3.34 Retail & Foodservice Demand by Value (Euros or US$), 2003, 2007 and 2008
3.35 Company Market Shares by Value, 2009 (updated to preceding month)
3.36 Branded, Unbranded, Own Label and Artisanal Distribution Channels, 2009

3.4 INDUSTRIAL PASTRY
3.41 Total Demand by Volume, 2003, 2007 and 2008, and Forecast 2009, 2010 and 2011
3.42 Total Demand by Value, 2003, 2007 and 2008, and Forecast 2009, 2010 and 2011
3.43 Retail & Foodservice Demand by Volume, 2003, 2007 and 2008
3.44 Retail & Foodservice Demand by Value (Euros or US$), 2003, 2007 and 2008
3.45 Company Market Shares by Value, 2009 (updated to preceding month)
3.46 Branded, Unbranded, Own Label and Artisanal Distribution Channels, 2009

3.5 BISCUITS
3.51 Total Demand by Volume, 2003, 2007 and 2008, and Forecast 2009, 2010 and 2011
3.52 Total Demand by Value, 2003, 2007 and 2008, and Forecast 2009, 2010 and 2011
3.53 Retail & Foodservice Demand by Volume, 2003, 2007 and 2008
3.54 Retail & Foodservice Demand by Value (Euros or US$), 2003, 2007 and 2008
3.55 Company Market Shares by Value, 2009 (updated to preceding month)
3.56 Branded, Unbranded, Own Label and Artisanal Distribution Channels, 2009

3.6 FROZEN PASTRY PRODUCTS
3.61 Total Demand by Volume, 2003, 2007 and 2008, and Forecast 2009, 2010 and 2011
3.62 Total Demand by Value, 2003, 2007 and 2008, and Forecast 2009, 2010 and 2011
3.63 Retail & Foodservice Demand by Volume, 2003, 2007 and 2008
3.64 Retail & Foodservice Demand by Value (Euros or US$), 2003, 2007 and 2008
3.65 Company Market Shares by Value, 2009 (updated to preceding month)
3.66 Branded, Unbranded, Own Label and Artisanal Distribution Channels, 2009

3.7 FRESH PASTA
3.71 Total Demand by Volume, 2003, 2007 and 2008, and Forecast 2009, 2010 and 2011
3.72 Total Demand by Value, 2003, 2007 and 2008, and Forecast 2009, 2010 and 2011
3.73 Retail & Foodservice Demand by Volume, 2003, 2007 and 2008
3.74 Retail & Foodservice Demand by Value (Euros or US$), 2003, 2007 and 2008
3.75 Company Market Shares by Value, 2009 (updated to preceding month)
3.76 Branded, Unbranded, Own Label and Artisanal Distribution Channels, 2009

3.8 DRY PASTA
3.81 Total Demand by Volume, 2003, 2007 and 2008, and Forecast 2009, 2010 and 2011
3.82 Total Demand by Value, 2003, 2007 and 2008, and Forecast 2009, 2010 and 2011
3.83 Retail & Foodservice Demand by Volume, 2003, 2007 and 2008
3.84 Retail & Foodservice Demand by Value (Euros or US$), 2003, 2007 and 2008
3.85 Company Market Shares by Value, 2009 (updated to preceding month)
3.86 Branded, Unbranded, Own Label and Artisanal Distribution Channels, 2009

4. STRATEGIC COMPANY PROFILES

Western Europe
Number of Companies cited: 1078
Number of Company Market Shares cited: 1406
General: This section provides an alphabetic listing of the 1078 holding,
independant and subsidiary companies covered by this report.
Key Definition: Company Market Shares by value given for the Total Market
(retail, foodservice and artisanal), and not for a potentially misleading
segment of the market only.
Up-to-date: FFT's underlying International Food & Drink Markets database is
updated continuously to preceding month, in particular including
significant on-going Mergers & Acqusitions (M&A's).
2009 Company Data Provided
(updated to about one month preceding publication)

Company Market Shares by Product (see product market sections above)
o Up to Top-10 Holding Companies by Country, Region and Product
o Key Local Subsidiaries by country and product for each Holding Company.
o 2009 Company Market Shares by Value by Region, Country and Product

Full Alphabetic Company Listing
o All 1078 Companies Identified in this report (see company list).
o Key Country Subsidiaries by Country and Product for each Holding Company
o 2009 Company Market Shares and Rankings by Country & Product
o Estimated contribution by product to each company's regional sales turnover
(percent shares at retail and foodservice buy-in prices)

Major Brands And Company "Who Owns Whom" (see Major Brands section below)
o Key Subsidiaries and Brands by Holding Company
o "Who Owns Whom" listing identifying holding companies and subsidiaries

5. MAJOR BRANDS and COMPANY "WHO OWNS WHOM"

o Companies and Brands by Product & Country
o Companies and Brands by Holding and Key Subsidiary Company
o "Who Owns Whom" listing identifying holding companies and subsidiaries

6. ANNEXES