Datamonitor's Fast Food in Japan industry profile is an essential resource for top-level data and analysis covering the fast food industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

• Contains an executive summary and data on value, volume and/or segmentation
• Provides textual analysis of the industry’s recent performance and future prospects
• Incorporates in-depth five forces competitive environment analysis and scorecards
• Includes a five-year forecast of the industry
• The leading companies are profiled with supporting key financial metrics
• Supported by the key macroeconomic and demographic data affecting the market

• Detailed information is included on market size, measured by value and/or volume
• Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

• Spot future trends and developments
• Inform your business decisions
• Add weight to presentations and marketing materials
• Save time carrying out entry-level research

The fast food market is defined as the sale of food and drinks for immediate consumption either on the premises or in designated eating areas shared with other foodservice operators, or for consumption elsewhere.

Datamonitor's definition excludes sales through vending machines and is restricted to sales in specific foodservice channels (please see channel definitions below). All market values are given in Operator Buying Prices that is the amount spent by foodservice operators on the food and drink that they serve and not the amount the consumers spend on food and drinks (Operator Selling Prices - OSPs) in these channels.

The difference is the mark up the foodservice operator adds in order to cover their other costs and generate a profit. This therefore values the market in terms of the amount of money for which food and drinks manufacturers are competing. All currency conversions were performed using constant 2008 average annual exchange rates.

Market volumes are classed as the total number of visits by individuals to foodservice locations that involve the consumption of either food. Multiple purchases made during the same visit are counted as one transaction.

The purchase of drink with food in the same location in the same visit is also considered as one transaction, not two. The market is broken down in to four segments: Quick Service Restaurants (QSR), Takeaways, Mobile & Street Vendors and Leisure Locations. QSR's ares defined as: locations where the primary function is to provide full meals but where table service is not offered.

Takeaways are defined as: establishments that provide freshly prepared food for immediate consumption and where typically 80% or more of revenues come from consumers who take the food off the premises to consume.

Mobile & street vendors are defined as: Either individual mobile stalls or vans that offer a limited range of freshly prepared food as well as beverages. Leisure locations are defined as: locations serving food and drinks for immediate consumption on premises within leisure outlets (such as Cinemas, Theatres, Racecourses etc.) that the Leisure operator owns and operates itself.

For the purpose of this report Asia-Pacific is deemed to comprise of Australia, China, Japan, India, Singapore, South Korea and Taiwan.

EXECUTIVE SUMMARY

CHAPTER 1 Market Overview
1.1 Market Definition
1.2 Research Highlights
1.3 Market Analysis

CHAPTER 2 Market Value

CHAPTER 3 Market Volume

CHAPTER 4 Market Segmentation I

CHAPTER 5 Market Segmentation II

CHAPTER 6 Five Forces Analysis
6.1 Summary
6.2 Buyer Power
6.3 Supplier Power
6.4 New Entrants
6.5 Substitutes
6.6 Rivalry

CHAPTER 7 Leading Companies
7.1 McDonald's Corporation
7.2 MOS Food Services Inc.
7.3 Yoshinoya Holdings CO., Ltd.,
7.4 Yum! Brands, Inc

CHAPTER 8 Market Forecasts
8.1 Market Value Forecast
8.2 Market Volume Forecast

CHAPTER 9 Macroeconomic Indicators

CHAPTER 10 Appendix
10.1 Methodology
10.2 Industry Associations
10.3 Related Datamonitor Research

LIST OF TABLES
Table 1: Japan Fast Food Market Value: $ million, 2004-2008
Table 2: Japan Fast Food Market Volume: Transactions million, 2004-2008
Table 3: Japan Fast Food Market Segmentation I: % Share, by Value, 2008
Table 4: Japan Fast Food Market Segmentation II: % Share, by Value, 2008
Table 5: Key Facts: McDonald's Corporation
Table 6: Key Financials: McDonald's Corporation
Table 7: Key Facts: MOS Food Services Inc.
Table 8: Key Financials: MOS Food Services Inc.
Table 9: Key Facts: Yoshinoya Holdings CO., Ltd.,
Table 10: Key Financials: Yoshinoya Holdings CO., Ltd.,
Table 11: Key Facts: Yum! Brands, Inc
Table 12: Key Financials: Yum! Brands, Inc
Table 13: Japan Fast Food Market Value Forecast: $ million, 2008-2013
Table 14: Japan Fast Food Market Volume Forecast: Transactions million, 2008-2013
Table 15: Japan Size of Population (million) , 2004-2008
Table 16: Japan GDP (Constant 2000 Prices, $ billion), 2004-2008
Table 17: Japan Inflation, 2004-2008
Table 18: Japan Exchange Rate, 2004-2008