INTRODUCTION
Report Coverage
Executive Summary
China's Retail Statistics: A Cautionary Note
The Problems With Chinese Retail Data?
Abbreviations Used
Other Relevant Reports from Access Asia
Free Online Newsletter and Editorials

1 CHINA'S CONFECTIONERY MARKET
1.1 Overview
1.2 China's Total Food & Beverage Market
1.2.1 Total Food Market: Food & Non-food Sales
Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2003-2009*
1.2.2 Total Food Market: Food/Non-food Split
Table 1.2 % BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 2003-2009*
1.2.3 Total Food Market: Urban and Rural Split
Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD & NON-FOOD, 2003-2009*
1.2.4 Total Food Market: The Trends
Figure 1.1: Total Volume Growth in Retail Sales of Selected Food Products in China, 2003-2009
Figure 1.2: Per Capita Volume & Growth of Retail Sales of Selected Food Products in China, 2003/2009
Table 1.4 CURRENT VALUE RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2003-2009*
1.2.5 Total Food Market: Urban Value Trends
Table 1.5 CURRENT VALUE URBAN RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2003-2009*
1.2.6 Total Food Market: Rural Value Trends
Table 1.6 CURRENT VALUE RURAL RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2003-2009*
1.3 China's Confectionery Market
1.3.1 The Confectionery Market: Total Market Size
Table 1.7 TOTAL RETAIL MARKET VALUE FOR CONFECTIONERY IN CHINA, 2003-2009
1.3.2 Confectionery Market: Total Market Size in Volume Terms
Table 1.8 TOTAL RETAIL MARKET VOLUME FOR CONFECTIONERY IN CHINA, 2003-2006
1.3.3 Confectionery Market: Food Market Significance
Table 1.9 THE CONFECTIONERY MARKET AS A PROPORTION OF TOTAL FOOD SALES IN CHINA, 2003-2009
1.4 Sector Breakdown
1.4.1 Sector Breakdown: Sector Sizes
Table 1.10 MARKET FOR CONFECTIONERY BY SECTOR IN CHINA, 2003-2009
1.4.2 Sector Breakdown: Sector Shares
Table 1.11 % BREAKDOWN OF CONFECTIONERY BY SECTOR IN CHINA, 2003-2009
1.4.3 Sector Breakdown: Growth Rates
Table 1.12 % ANNUAL GROWTH FOR CONFECTIONERY BY SECTOR IN CHINA, 2003-2009
1.5 Urban & Rural Sales of Confectionery in China
1.5.1 Urban & Rural Market: Total Sales
Table 1.13 CONFECTIONERY RETAIL SALES BY URBAN & RURAL SPLIT IN CHINA, 2003-2009
1.5.2 Urban & Rural Market: Growth Rates
Table 1.14 GROWTH RATES FOR CONFECTIONERY RETAIL SALES BY URBAN & RURAL SPLIT IN CHINA, 2003-2009
1.6 Chocolate Confectionery Sector
1.6.1 Chocolate Confectionery Sector: Subsector Values & Volumes
Table 1.15 CHOCOLATE CONFECTIONERY SECTOR VALUE & VOLUME RETAIL SALES BY SUBSECTOR, 2003-2009
1.6.2 Chocolate Confectionery Sector: Subsector Breakdown
Table 1.16 % BREAKDOWN OF CHOCOLATE CONFECTIONERY SECTOR VALUE & VOLUME RETAIL SALES BY SUBSECTOR, 2003-2009
1.6.3 Chocolate Confectionery Sector: Subsector Growth
Table 1.17 ANNUAL GROWTH OF CHOCOLATE CONFECTIONERY SECTOR VALUE & VOLUME RETAIL SALES BY SUBSECTOR, 2003-2006
1.7 Sugar Confectionery Sector
1.7.1 Sugar Confectionery Sector: Subsector Values & Volumes
Table 1.18 SUGAR CONFECTIONERY SECTOR VALUE & VOLUME RETAIL SALES BY SUBSECTOR, 2003-2009
1.7.2 Sugar Confectionery Sector: Subsector Breakdown
Table 1.19 % BREAKDOWN OF THE SUGAR CONFECTIONERY SECTOR VALUE & VOLUME RETAIL SALES BY SUBSECTOR, 2003-2009
1.7.3 Sugar Confectionery Sector: Subsector Growth
Table 1.20 ANNUAL GROWTH OF THE SUGAR CONFECTIONERY SECTOR VALUE & VOLUME RETAIL SALES BY SUBSECTOR, 2003-2009
1.8 Chewing Gum Sector
1.8.1 Chewing Gum Sector: Subsector Values & Volumes
Table 1.21 CHEWING GUM SECTOR VALUE & VOLUME RETAIL SALES BY SUBSECTOR, 2003-2009
1.8.2 Chewing Gum Sector: Subsector Breakdown
Table 1.22 % BREAKDOWN OF CHEWING GUM SECTOR VALUE & VOLUME RETAIL SALES BY SUBSECTOR, 2003-2009
1.8.3 Chewing Gum Sector: Subsector Growth
Table 1.23 ANNUAL GROWTH OF CHEWING GUM SECTOR VALUE & VOLUME RETAIL SALES BY SUBSECTOR, 2003-2009
1.9 Market Shares
Table 1.24 MARKET SHARE OF CANDY IN BEIJING, 2008 & MARCH-APRIL 2009
Table 1.25 MARKET SHARE OF FUNCTIONAL CANDY IN BEIJING, 2008 & MARCH-APRIL 2009
Table 1.26 MARKET SHARE OF CHOCOLATE IN BEIJING, 2008 & MARCH-APRIL 2009
Table 1.27 MARKET SHARE OF CHEWING GUM IN BEIJING, 2008 & MARCH-APRIL 2009
1.10 Prices
1.10.1 Prices: Retail Price Indices
Table 1.28 AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2005-2008
Table 1.29 RETAIL PRICE INDICES BY BROAD SECTOR, 2001-2008
1.11.2 Prices: Average Unit Values
Table 1.30 AVERAGE UNIT RETAIL PRICES OF CONFECTIONERY PRODUCTS BY SECTOR IN CHINA, 2003-2009
Table 1.31 GROWTH OF AVERAGE UNIT RETAIL PRICES OF CONFECTIONERY PRODUCTS BY SECTOR, 2003-2009
1.12.3 Prices: Selected Product Prices
Table 1.32 RETAIL PRICES OF SELECTED CHEWING GUMS, AUGUST 2009
Table 1.33 RETAIL PRICES OF SELECTED MEIJI CHOCOLATE PRODUCTS, AUGUST 2009
Table 1.34 RETAIL PRICES OF SELECTED FERRERO CHOCOLATE PRODUCTS, AUGUST 2009
Table 1.35 RETAIL PRICES OF SELECTED KRAFT CHOCOLATE PRODUCTS, AUGUST 2009
Table 1.36 RETAIL PRICES OF SELECTED CADBURY CHOCOLATE PRODUCTS, AUGUST 2009
Table 1.37 RETAIL PRICES OF SELECTED LOTTE CHOCOLATE PRODUCTS, AUGUST 2009
Table 1.38 RETAIL PRICES OF SELECTED MARS CHOCOLATE PRODUCTS, AUGUST 2009
Table 1.39 RETAIL PRICES OF LE CONTE CHOCOLATE PRODUCTS, AUGUST 2009
Table 1.40 RETAIL PRICES OF SELECTED NESTLE CHOCOLATE PRODUCTS, AUGUST 2009
Table 1.41 RETAIL PRICES OF SELECTED HERSHEY'S CHOCOLATE PRODUCTS, AUGUST 2009
Table 1.42 RETAIL PRICES OF SELECTED DOMESTIC CHOCOLATE PRODUCTS, AUGUST 2009
Table 1.43 RETAIL PRICES OF SELECTED YAKE CANDY PRODUCTS, AUGUST 2009
Table 1.44 RETAIL PRICES OF SELECTED DOMESTIC CANDY PRODUCTS, AUGUST 2009
Table 1.45 RETAIL PRICES OF SELECTED HSU FU CHI CANDY PRODUCTS, AUGUST 2009
Table 1.46 RETAIL PRICES OF SELECTED PERFETTI VAN MELLE CANDY PRODUCTS, AUGUST 2009
Table 1.47 RETAIL PRICES OF SELECTED GOLDEN MONKEY CANDY PRODUCTS, AUGUST 2009
Table 1.48 RETAIL PRICES OF SELECTED WHITE RABBIT CANDY PRODUCTS, AUGUST 2009
Table 1.49 RETAIL PRICES OF SELECTED CADBURY CANDY PRODUCTS, AUGUST 2009
Table 1.50 RETAIL PRICES OF SELECTED NESTLE CANDY PRODUCTS, AUGUST 2009
Table 1.51 RETAIL PRICES OF SELECTED WRIGLEY/MARS CANDY PRODUCTS, AUGUST 2009
1.13 Confectionery Outlook
1.13.1 Outlook: Forecast Trends
1.13.2 Outlook: Total Market Size In Value Terms
Table 1.52 FORECAST TOTAL CONFECTIONERY MARKET VALUE IN CHINA, 2010-2015
1.13.2 Outlook: Total Market Size In Volume Terms
Table 1.53 FORECAST TOTAL CONFECTIONERY MARKET VOLUME IN CHINA, 2010-2015
1.13.3 Outlook: Sector Values
Table 1.54 FORECAST SALES OF CONFECTIONERY BY SECTOR IN CHINA, 2010-2015
1.13.4 Outlook: Sector Breakdown
Table 1.55 FORECAST PERCENTAGE BREAKDOWN OF CONFECTIONERY BY SECTOR IN CHINA, 2010-2015
1.13.5 Outlook: Sector Growth
Table 1.56 FORECAST ANNUAL GROWTH OF CONFECTIONERY BY SECTOR IN CHINA, 2010-2015
1.6 Chocolate Confectionery Outlook
1.6.1 Chocolate Confectionery Outlook: Subsector Values & Volumes
Table 1.57 FORECAST CHOCOLATE CONFECTIONERY SECTOR VALUE & VOLUME RETAIL SALES BY SUBSECTOR, 2010-2015
1.6.2 Chocolate Confectionery Sector: Subsector Breakdown
Table 1.58 FORECAST PERCENTAGE BREAKDOWN OF CHOCOLATE CONFECTIONERY SECTOR VALUE & VOLUME RETAIL SALES BY SUBSECTOR, 2010-2015
1.6.2 Chocolate Confectionery Sector: Subsector Growth
Table 1.59 FORECAST ANNUAL GROWTH OF CHOCOLATE CONFECTIONERY BY SUBSECTOR IN CHINA, 2010-2015
1.7 Sugar Confectionery Outlook
1.6.1 Sugar Confectionery Outlook: Subsector Values & Volumes
Table 1.60 FORECAST SUGAR CONFECTIONERY SECTOR VALUE & VOLUME RETAIL SALES BY SUBSECTOR, 2010-2015
1.6.2 Sugar Confectionery Sector: Subsector Breakdown
Table 1.61 FORECAST PERCENTAGE BREAKDOWN OF SUGAR CONFECTIONERY SECTOR VALUE & VOLUME RETAIL SALES BY SUBSECTOR, 2010-2015
1.6.2 Sugar Confectionery Sector: Subsector Growth
Table 1.62 FORECAST ANNUAL GROWTH OF SUGAR CONFECTIONERY BY SUBSECTOR IN CHINA, 2010-2015
1.7 Chewing Gum Outlook
1.6.1 Chewing Gum Outlook: Subsector Values & Volumes
Table 1.63 FORECAST CHEWING GUM SECTOR VALUE & VOLUME RETAIL SALES BY SUBSECTOR, 2010-2015
1.6.2 Chewing Gum Sector: Subsector Breakdown
Table 1.64 FORECAST PERCENTAGE BREAKDOWN OF CHEWING GUM SECTOR VALUE & VOLUME RETAIL SALES BY SUBSECTOR, 2010-2015
1.6.2 Chewing Gum Sector: Subsector Growth
Table 1.65 FORECAST ANNUAL GROWTH OF CHEWING GUM BY SUBSECTOR IN CHINA, 2010-2015
1.14 Current Issues
1.14.1 "Happy Candy" Market
Table 1.66 NUMBER OF WEDDINGS REGISTERED IN CHINA, 2000-2008
1.14.3 Private Label
Table 1.67 CHINA TOP-100 RETAILER'S TOTAL SALES AND PRIVATE LABEL SALES COMPARED, 2005-2009*
Table 1.68 SELECTED PRIVATE LABEL CONFECTIONERY IN CHINA, AUGUST 2009

2 SOURCES OF SUPPLY
2.1 Manufacturing Industry Overview
2.2 Confectionery Manufacturing Industry
2.2.1 Confectionery Manufacturing Industry: Volume Output
Table 2.1 CONFECTIONERY OUTPUT BY VOLUME, 2003-2007
2.3 Key Listed Confectionery Manufacturers
2.3.1 Key Listed Confectionery Manufacturers: Turnover
Table 2.2 LISTED CONFECTIONERY COMPANIES BY TURNOVER (COVERING MAINLY CONFECTIONERY TURNOVER), 2006-2008
Table 2.3 LISTED CONFECTIONERY COMPANIES BY OVERALL TURNOVER (COVERING CONFECTIONERY & NON-CONFECTIONERY), 2006-2008
2.3.2 Key Listed Confectionery Manufacturers: Gross Profit Margin
Table 2.4 LISTED CONFECTIONERY COMPANIES BY GROSS PROFIT MARGIN (COVERING MAINLY CONFECTIONERY GROSS PROFIT MARGIN), 2006-2008
Table 2.5 LISTED CONFECTIONERY COMPANIES BY OVERALL GROSS PROFIT MARGIN (COVERING CONFECTIONERY & NON-CONFECTIONERY), 2006-2008
2.3.3 Key Listed Confectionery Manufacturers: Operating Profit Margin
Table 2.6 LISTED CONFECTIONERY COMPANIES BY OVERALL OPERATING PROFIT MARGIN (COVERING CONFECTIONERY & NON-CONFECTIONERY), 2006-2008
2.3.4 Key Listed Confectionery Manufacturers: Net Profit Margin
Table 2.7 LISTED CONFECTIONERY COMPANIES BY OVERALL NET PROFIT MARGIN (COVERING CONFECTIONERY & NON-CONFECTIONERY), 2006-2008
2.4 Imports
Table 2.8 HS CODE DESCRIPTION
2.4.1 Imports: Value by Sector
Table 2.9 TOTAL CONFECTIONERY PRODUCTS IMPORT VALUE BY SECTOR IN CHINA, 2003-2008
2.4.2 Imports: Value Breakdown
Table 2.10 % BREAKDOWN OF TOTAL CONFECTIONERY PRODUCTS IMPORT VALUE BY SECTOR IN CHINA, 2003-2008
2.4.3 Imports: Value Growth
Table 2.11 % ANNUAL GROWTH OF TOTAL CONFECTIONERY PRODUCTS IMPORT VALUE BY SECTOR IN CHINA, 2003-2008
2.4.4 Imports: Chocolate Confectionery Import Value
Table 2.12 CHOCOLATE CONFECTIONERY IMPORT VALUE BY SUBSECTOR IN CHINA, 2003-2008
2.4.5 Imports: Chocolate Confectionery Import Value Growth
Table 2.13 % ANNUAL GROWTH OF CHOCOLATE CONFECTIONERY IMPORT VALUE BY SUBSECTOR IN CHINA, 2003-2008
2.4.6 Imports: Volume by Sector
Table 2.14 TOTAL CONFECTIONERY PRODUCTS IMPORT VOLUME BY SECTOR IN CHINA, 2003-2008
2.4.7 Imports: Volume Breakdown
Table 2.15 % BREAKDOWN OF TOTAL CONFECTIONERY PRODUCTS IMPORT VOLUME BY SECTOR IN CHINA, 2003-2008
2.4.8 Imports: Volume Growth
Table 2.16 % ANNUAL GROWTH OF TOTAL CONFECTIONERY PRODUCTS IMPORT VOLUME BY SECTOR IN CHINA, 2003-2008
2.4.9 Imports: Chocolate Confectionery Import Volume
Table 2.17 CHOCOLATE CONFECTIONERY IMPORT VOLUME BY SUBSECTOR IN CHINA, 2003-2008
2.4.10 Imports: Chocolate Confectionery Import Volume Growth
Table 2.18 % ANNUAL GROWTH OF CHOCOLATE CONFECTIONERY IMPORT VOLUME BY SUBSECTOR IN CHINA, 2003-2008
2.4.11 Imports: Average Unit Price Breakdown
Table 2.19 AVERAGE PRICES OF IMPORTED CONFECTIONERY PRODUCTS BY SECTOR IN CHINA, 2003-2008
2.4.12 Imports: Average Unit Price Growth
Table 2.20 % ANNUAL GROWTH OF AVERAGE PRICES OF IMPORTED CONFECTIONERY PRODUCTS BY SECTOR IN CHINA, 2003-2008
2.4.13 Imports: Chocolate Confectionery Average Unit Price
Table 2.21 AVERAGE PRICES OF IMPORTED CHOCOLATE CONFECTIONERY PRODUCTS BY SUBSECTOR IN CHINA, 2003-2008
2.4.14 Imports: Chocolate Confectionery Average Unit Price Growth
Table 2.22 % ANNUAL GROWTH OF AVERAGE PRICES OF IMPORTED CHOCOLATE CONFECTIONERY PRODUCTS BY SUBSECTOR IN CHINA, 2003-2008
2.5 Exports
2.5.1 Exports: Value by Sector
Table 2.23 TOTAL CONFECTIONERY PRODUCTS EXPORT VALUE BY SECTOR IN CHINA, 2003-2008
2.5.2 Exports: Value Breakdown
Table 2.24 % BREAKDOWN OF TOTAL CONFECTIONERY PRODUCTS EXPORT VALUE BY SECTOR IN CHINA, 2003-2008
2.5.3 Exports: Value Growth
Table 2.25 % ANNUAL GROWTH OF TOTAL CONFECTIONERY PRODUCTS EXPORT VALUE BY SECTOR IN CHINA, 2003-2008
2.5.4 Exports: Chocolate Confectionery Export Value
Table 2.26 CHOCOLATE CONFECTIONERY EXPORT VALUE BY SUBSECTOR IN CHINA, 2003-2008
2.5.5 Exports: Chocolate Confectionery Export Value Growth
Table 2.27 % ANNUAL GROWTH OF CHOCOLATE CONFECTIONERY EXPORT VALUE BY SUBSECTOR IN CHINA, 2003-2008
2.5.6 Exports: Volume by Sector
Table 2.28 TOTAL CONFECTIONERY PRODUCTS EXPORT VOLUME BY SECTOR IN CHINA, 2003-2008
2.5.7 Exports: Volume Breakdown
Table 2.29 % BREAKDOWN OF TOTAL CONFECTIONERY PRODUCTS EXPORT VOLUME BY SECTOR IN CHINA, 2003-2008
2.5.8 Exports: Volume Growth
Table 2.30 % ANNUAL GROWTH OF TOTAL CONFECTIONERY PRODUCTS EXPORT VOLUME BY SECTOR IN CHINA, 2003-2008
2.5.9 Exports: Chocolate Confectionery Export Volume
Table 2.31 CHOCOLATE CONFECTIONERY EXPORT VOLUME BY SUBSECTOR IN CHINA, 2003-2008
2.5.10 Exports: Chocolate Confectionery Export Volume Growth
Table 2.32 % ANNUAL GROWTH OF CHOCOLATE CONFECTIONERY EXPORT VOLUME BY SUBSECTOR IN CHINA, 2003-2008
2.5.11 Exports: Average Unit Price Breakdown
Table 2.33 AVERAGE PRICES OF EXPORTED CONFECTIONERY PRODUCTS BY SECTOR IN CHINA, 2003-2008
2.5.12 Exports: Average Unit Price Growth
Table 2.34 % ANNUAL GROWTH OF AVERAGE PRICES OF EXPORTED CONFECTIONERY PRODUCTS BY SECTOR IN CHINA, 2003-2008
2.5.13 Exports: Chocolate Confectionery Average Unit Price
Table 2.35 AVERAGE PRICES OF EXPORTED CHOCOLATE CONFECTIONERY PRODUCTS BY SUBSECTOR IN CHINA, 2003-2008
2.5.14 Exports: Chocolate Confectionery Average Unit Price Growth
Table 2.36 % ANNUAL GROWTH OF AVERAGE PRICES OF EXPORTED CHOCOLATE CONFECTIONERY PRODUCTS BY SUBSECTOR IN CHINA, 2003-2008

3 SWOT ANALYSIS
4.1 Strengths
4.2 Weaknesses
4.3 Opportunities
4.4 Threats

4 MARKETING & DISTRIBUTION
4.1 Marketing & Advertising
4.1.1 Marketing & Advertising: Trends
Conventional Media Advertising
Table 4.1 ADVERTISING EXPENDITURE IN CHINA, 2004-2008
Online Advertising
Table 4.2 ONLINE ADVERTISING EXPENDITURE IN CHINA, 2004-2008
4.1.2 Marketing & Advertising: Leading Advertised Product Categories
Table 4.3 TOP 10 ADVERTISING CATEGORIES IN CHINA, 2007
4.1.3 Marketing & Advertising: Leading Advertised Brands
Table 4.4 TOP 10 ADVERTISED BRANDS IN CHINA BY ADSPEND, 2007-2008
4.1.4 Marketing & Advertising: Leading Advertisers
Table 4.5 CHINA'S TOP TEN ADVERTISERS BY ADSPEND, 2004-2006
Table 4.6 CHINA'S TOP TEN ADVERTISERS BY ADSPEND, 2006-2007
4.1.5 Marketing & Advertising: The Prime-time Advertising Auction
Table 4.7 PRIME-TIME ADVERTISING AUCTION ON CHINA'S CCTV, 2000-2009
4.1.6 Marketing & Advertising: Brand Preferences Choice Factors in China
Age & Location
Table 4.8 BRAND PREFERENCES IN TERMS OF AGE GROUPS & LOCATIONS IN CHINA, 2007
Quality Versus Image
Table 4.9 FACTORS DETERMINING BRAND CHOICES IN CHINA, 2007
Local Versus Foreign
Table 4.10 BRAND PREFERENCES IN CHINA, 2007
"Chameleon" Brands
Table 4.11 TOP CHAMELEON BRANDS IN CHINA, 2008
4.1.7 Marketing and Advertising in China: Brand Equity
4.1.8 Marketing & Advertising: Emerging Local Brands
Table 4.12 CHINA'S MOST VALUABLE BRANDS, 2008/2009
4.1.9 Marketing & Advertising: Pricing Issues
Table 4.13 CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007
Table 4.14 CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 2007
4.1.10 Marketing & Advertising: Online Sales
Table 4.15 PER CAPITA ONLINE SHOPPING VALUE, 2003-2008
Table 4.16 SITES PREFERRED BY ONLINE SHOPPERS, 2008
Table 4.17 TOP 10 RETAIL ITEMS ON TAOBAO.COM, 2008
Table 4.18 TOP ONLINE SHOPPING TRANSACTION BY REGION, 2007
Table 4.19 TOP REASONS FOR NOT SHOPPING ONLINE, 2007
4.2 Consumer Profile
4.2.1 Consumer Profile: Broad Consumer Trends
4.2.2 The Chinese Consumer: Urban Profile
Table 4.20 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007
4.2.3 The Chinese Consumer: Rural Profile
Table 4.21 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007
4.2.4 Consumer Profile: Urban Chocolate Consumer
Table 4.22 CHOCOLATE BRAND TASTED BEFORE, 2009
Table 4.23 PREFERRED CHOCOLATE TASTE, 2009
Table 4.24 MAIN CONCERN WHEN EATING CHOCOLATE, 2009
Table 4.25 TOP TWO FACTORS CONSIDERED WHEN PURCHASING CHOCOLATE, 2009
Table 4.26 ACCEPTABLE PRICE POINT FOR A 48 GRAM CHOCOLATE, 2009
Table 4.27 MONTHLY CHOCOLATE EXPENDITURE, 2009
4.2.5 Consumer Profile: Chewing Gum Consumer
Table 4.28 REASONS FOR CONSUMING CHEWING GUM, 2008
Table 4.29 FACTORS CONSIDERED WHEN PURCHASING CHEWING GUM, 2008
Table 4.30 CHEWING GUM BRAND AWERENESS, 2008
Table 4.31 MOST FREQUENTLY CONSUMED CHEWING GUM BRAND, 2008
4.3 Key Sales Periods
4.3.1 Key Sales Periods: Overview
Table 4.32 ANNUAL NATIONAL HOLIDAYS
Table 4.33 MAJOR HOLIDAY RETAIL SALES, 2005-2009

5 COMPANY PROFILES
5.1 Cadbury plc
5.1.1 Cadbury: Company Details
5.1.2 Cadbury: China-based Operation
5.1.3 Cadbury: Company Financials
Table 5.1 CADBURY PLC: FINANCIAL RESULTS (ASIA-PACIFIC), 2006-2008*
5.2 China Foods Ltd. (Le Conte)
5.2.1 China Foods: Company Details
5.2.2 China Foods: Company Background
Table 5.2 CHINA FOODS LTD.: PRINCIPAL CONFECTIONERY SUBSIDIARIES, END-2008
Table 5.3 LE CONTE CHOCOLATE MARKET SHARE, 2004-2006
5.2.3 China Foods: Company Financials
Table 5.4 CHINA FOODS LTD.: FINANCIAL RESULTS (CONFECTIONERY SEGMENT), 2004-2008*
Table 5.5 CHINA FOODS LTD.: PROFIT MARGINS (CONFECTIONERY SEGMENT), 2004-2008
5.3 China Lifestyle Food & Beverages Group Ltd.
5.3.1 China Lifestyle Food & Beverages Group: Company Details
5.3.2 China Lifestyle Food & Beverages Group: Company Background
Table 5.6 CHINA LIFESTYLE FOOD & BEVERAGES GROUP LTD.: BREAKDOWN OF REVENUE BY SEGMENT, 2004-2008
Table 5.7 CHINA LIFESTYLE FOOD & BEVERAGES GROUP LTD.: BREAKDOWN OF REVENUE BY REGION, 2004-2008
5.3.3 China Lifestyle Food & Beverages Group: Company Financials
Table 5.8 CHINA LIFESTYLE FOOD & BEVERAGES GROUP LTD.: FINANCIAL RESULTS, 2006-2008*
Table 5.9 CHINA LIFESTYLE FOOD & BEVERAGES GROUP LTD.: PROFIT MARGINS, 2006-2008
5.4 Ferrero Group
5.4.1 Ferrero Group: Company Details
5.4.2 Ferrero Group: Company Background
5.5 Guan Sheng Yuan (Group) Co., Ltd.
5.5.1 Guan Sheng Yuan: Company Details
5.5.2 Guan Sheng Yuan: Company Background
5.6 Hsu Fu Chi International Ltd.
5.6.1 Hsu Fu Chi International: Company Details
5.6.2 Hsu Fu Chi International: Company Background
Table 5.10 HSU FU CHI INTERNATIONAL LTD.: SHAREHOLDING STRUCTURE, END-2007/08*
Table 5.11 HSU FU CHI INTERNATIONAL LTD.: REVENUE & GROSS PROFIT BREAKDOWN, 2004/05-2007/08*
Table 5.12 HSU FU CHI INTERNATIONAL LTD.: PRODUCTION VOLUME & AVERAGE SELLING PRICE, 2003/04-2005/06*
5.6.3 Hsu Fu Chi International: Company Financials
Table 5.13 HSU FU CHI INTERNATIONAL LTD.: FINANCIAL RESULTS, 2004/05-2007/08*
Table 5.14 HSU FU CHI INTERNATIONAL LTD.: PROFIT MARGINS, 2004/05-2007/08*
Table 4.15 HSU FU CHI INTERNATIONAL LTD.: WORKING CAPITAL EFFICIENCY, 2005/006-2007/08*
5.7 Mars Inc.
5.7.1 Mars: Company Details
5.7.2 Mars: China-based Operation
5.8 Nestle S.A.
5.8.1 Nestle: Company Details
5.8.2 Nestle: China-based Operation
5.8.3 Nestle: Company Financials
Table 5.16 NESTLE S.A.: GREATER CHINA SALES, 2007-2008*
Table 5.17 NESTLE S.A.: SALES BREAKDOWN BY SEGMENT (ZONE ASIA, OCEANIA & AFRICA), 2006-2008*
Table 5.18 NESTLE S.A.: GLOBAL CONFECTIONERY SALES, 2006-2008*
5.9 Perfetti Van Melle
5.9.1 Perfetti Van Melle: Company Details
5.9.2 Perfetti Van Melle: China-based Activities
5.9.3 Perfetti Van Melle: Company Financials
Table 5.19 PERFETTI VAN MELLE: FINANCIAL RESULTS (FRUITELLA - CHINA), 2002-MAY 2007
5.10 Shanghai Golden Monkey Group Co., Ltd.
5.10.1 Shanghai Golden Monkey Group: Company Details
5.10.2 Shanghai Golden Monkey Group: Company Background
5.11 The Hershey Co.
5.11.1 Hershey: Company Details
5.11.2 Hershey: China-based Operation
5.11.3 Hershey: Company Financials
Table 5.20 THE HERSHEY CO.: FINANCIAL RESULTS, 2006-2008*
5.12 Want Want China Holdings Ltd.
5.12.1 Want Want China Holdings: Company Details
5.12.2 Want Want China Holdings: Company Background
Table 5.21 WANT WANT CHINA HOLDINGS LTD.: REVENUE & GROSS PROFIT BREAKDOWN, 2006-2008
5.12.3 Want Want China Holdings: Company Financials
Table 5.22 WANT WANT CHINA HOLDINGS LTD. FINANCIAL RESULTS, 2004-2008*
Table 5.23 WANT WANT CHINA HOLDINGS LTD.: PROFIT MARGINS, 2006-2008*
5.13 Wm. Wrigley Jr. Co.
5.13.1 Wrigley: Company Details
5.13.2 Wrigley: China-based Operation
5.13.3 Wrigley: Company Financials
Table 5.24 WM. WRIGLEY JR. CO.: NET SALES, 2005-2007*
Table 5.25 WM. WRIGLEY JR. CO.: EARNINGS BEFORE INCOME TAXES, 2005-2007*

6 CONTACTS
6.1 Trade Organisations
6.1.3 China Association of Bakery & Confectionery Industry
6.1.4 China National Candy Association
6.1.5 Chinese Institute of Food Science and Technology
6.1.5 China National Food Industry Association
6.2 Government Departments
5.2.1 Ministry of Commerce (MOFCOM)
APPENDIX: MARKET BACKGROUND
A.1 Fast Facts
A.2 Regions of China
Map A.1 CHINA: PROVINCES AND MUNICIPALITIES
A.3 Demographics
A.3.1 Demographics: Total Population
Table A.1 TOTAL POPULATION, 2003-2009*
A.3.2 Demographics: Population by Location
Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2003-2009*
Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2003-2009*
A.3.3 Demographics: Population by Province
Table A.4 POPULATION BY PROVINCE, 2003-2009*
A.3.4 Demographics: Population Density by Province
Table A.5 POPULATION DENSITY BY PROVINCE, 2005-2008
A.3.5 Demographics: Population Concentration
Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2009*
A.3.6 Demographics: Population by Gender
Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2003-2009*
A.3.7 Demographics: Population by Age Group
Table A.7 POPULATION BY AGE GROUP, 2003-2009*
Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2003-2009*
A.4 Consumer Attitudes
A.4.1 Consumer Attitudes: Overview
A.4.2 Consumer Attitudes: Response to Political Change
A.4.2 Consumer Attitudes: Response to Economic Change
A.4.3 Consumer Attitudes: Changes in Lifestyle
A.5 Consumer Wealth
A.5.1 Consumer Wealth: GDP and Cost of Living
China's New Middle Class
Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015
Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015
Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015
Confident Shoppers
Table A.12 GDP AND COST OF LIVING INDEX, 2003-2009*
A.5.2 Consumer Wealth: Provincial GDP
Table A.13 GDP BY PROVINCE, 2003-2009*
A.5.3 Consumer Wealth: GDP Growth by Province
Table A.14 GDP GROWTH BY PROVINCE, 2003-2009*
A.5.4 Consumer Wealth: GDP Per Capita by Province
Table A.15 PER CAPITA GDP BY PROVINCE, 2003-2009*
A.5.5 Consumer Wealth: Concentration of Wealth by Province
Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2009*
A.5.6 Consumer Wealth: The Major Cities
Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2008
A.6 Households
A.6.1 Households: Overview of Household Conditions
A.6.2 Households: Total Households by Size
Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2003-2009*
A.6.3 Households: Total households by Urban/Rural Split
Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2003-2009*
A.6.4 Households: Income Earners Per Household
Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2003-2009*
A.7 Employment
A.7.1 Employment: Number of Workers by Sector
Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2002-2008
A.7.2 Employment: Growth by Sector
Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2002-2008
A.7.3 Employment: Number of Workers by Gender
Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2002-2008
A.7.3 Employment: Number of Workers by Habitation
Table A.23 NATIONAL WORKFORCE BY HABITATION, 2002-2008
A.7.4 Employment: Urban Unemployment
Table A.24 URBAN UNEMPLOYMENT RATES, 2002-2008
A.8 Consumer Income
A.8.1 Consumer Income: Average Incomes by Sector
Table A.25 AVERAGE INCOMES BY SECTOR, 2002-2008
A.8.2 Consumer Income: Growth by Sector
Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2002-2008
A.8.3 Consumer Income: Average Incomes by Region
Table A.27 AVERAGE INCOMES BY REGION, 2002-2008
A.8.4 Consumer Income: Growth by Region
Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2002-2008
A.9 Consumer Market
A.9.1 Consumer Market: Spending Trends
Table A.29 CONSUMER EXPENDITURE** BY BROAD SECTOR AT CURRENT PRICES, 2002-2009*
A.9.2 Consumer Market: Per Capita Consumer Expenditure
Table A.30 PER CAPITA CONSUMER EXPENDITURE** BY BROAD SECTOR AT CURRENT PRICES, 2002-2009*
A.9.3 Consumer Market: Retail Sales and Consumer Spending
Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE**, 2002-2009*
A.9.4 Consumer Market: Urban Income and Spending Compared
Table A.32 URBAN & RURAL AVERAGE ANNUAL INCOME/EXPENDITURE, 2002-2008
A.10 Exchange Rates
A.10.1 Exchange Rates: China
Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2001-2008
A.10.2 Exchange Rates: Hong Kong
Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2001-2008