Egypt Food and Drink Report Q4 2009 (download)With a population nearing 80mn, Egypt can rightfully claim to be the Middle East region’s most promising fast-moving consumer goods market, not least when it comes to the unsaturated soft drinks industry and its emerging mass grocery retail (MGR) industry. Unmoved in fifth position in BMI’s regional Food & Drink Business Environment Ratings table for Q409, Egypt remains arguably the most intriguing Middle Eastern market as discussed in BMI’s recently published Egypt Food & Drink Report for Q409. The most significant development this quarter was undoubtedly the report by the France-based publication La Lettre de l'Expansion that French grocery retail behemoth Carrefour was planning to develop a footprint of 17 hypermarkets and 70 supermarkets over the next five years in partnership with its Middle East affiliate Majid Al Futtaim Group (MAF). Should the report be substantiated, BMI believes it could kick start the formalisation of Egypt’s MGR industry. Informal vendors currently make up about 70% of grocery sales. We believe there is plenty of scope for Carrefour MAF to strengthen its fledgling hypermarket footprint (it currently operates five outlets). Like their counterparts across the Middle East, Egyptian consumers (that can trade up to modern retailing) are attracted to the value-added services provided by large, mall-attached hypermarkets. Between 2009 and 2013, we expect hypermarket sales to increase 54.5% to EGP7.7bn (US$1.4bn). Not to be outdone, Egypt’s underdeveloped soft drinks industry remains an attractive long-term proposition across all segments, although for the time being at least, the low-cost carbonates category is expected to remain its most dynamic contributor. Driven by the core brands of Coca-Cola and PepsiCo, carbonates volume sales are expected to increase 16.7% from a high base and reach 0.9bn litres. The strength of the carbonates category is unlikely to discourage investors keen on other segments. BMI believes that the promising bottled water segment remains largely immature. Like the wider region, fundamental demand triggers like Egypt’s harsh climate, the poor hygiene of its tap water and a low-key alcoholic drinks industry are in place. Between 2009 and 2013, BMI expects bottled water volume sales to increase by 51.3% to 0.4bn litres. With this in mind, Egypt is likely to figure more prominently in the expansion plans of many of the GCC’s leading bottled water producers (including the likes of UAE-based Masafi and Al Ain Water). Egypt Food and Drink Report Q4 2009 (download)Chapter 1 - Executive SummarySWOT Analysis Egypt Food Industry SWOT Egypt Drink Industry SWOT Egypt Mass Grocery Retail Industry SWOT Chapter 2 - Business EnvironmentBMI’s Core Global Industry Views BMI's Core Views For The Food & Drink Industry Middle East Food & Drink Business Environment Ratings Middle East Food & Drink Business Environment Ratings Q4 2009 Egypt’s Food & Drink Business Environment Rating Macroeconomic Outlook Egypt – Economic Activity, 2004-2013 Chapter 3 - FoodIndustry Forecast Scenario Food Consumption Food Consumption Indicators, 2006-2013 Trade Food, Drink & Tobacco Sectoral Trade Indicators (US$mn) – Historical Data & Forecasts, 2005-2013 Canned Food Canned Food Sales – Historical Data & Forecasts, 2005-2013 Confectionery Confectionery Sales – Historical Data & Forecasts, 2005-2013 Industry Developments Market Overview Processed Food Agriculture Halal Food Table: Muslim Populations In Select Countries Chapter 4 - DrinkIndustry Forecast Scenario Alcoholic Drinks Alcoholic Drinks Value/Volume – Historical Data & Forecasts, 2005-2013 Soft Drinks Soft Drinks indicators, Historical Data & Forecasts, 2005-2013 Industry Developments Market Overview Alcoholic Drinks Soft Drinks Hot Drinks Chapter 5 - Mass Grocery RetailIndustry Forecast Scenario MGR Sales by Format – Historical Data & Forecasts, 2006-2013 Grocery Retail Sales By Format (%) – Historical Data & Forecasts Industry Developments Market Overview Structure Of Egypt's Mass Grocery Retail Market By Estimated Number Of Outlets, 2002-2008 Structure Of Egypt's Mass Grocery Retail Market (US$bn) – Sales Value By Format, 2002-2008 Chapter 6 - Competitive LandscapeKey Players Key Players in Egypt's Food & Drink Sector Key Players in Egypt's Mass Grocery Retail Industry Company Analysis Food Cairo Poultry Company (CPC) Faragalla Drink Al-Ahram Beverages Co (ABC) Mass Grocery Retail Metro (Mansour Group) Carrefour MAF Chapter 7 - AppendixCountry Snapshot: Egypt Demographic Data Section 1: Population Table: Demographic Indicators, 2005-2030 Table: Rural/Urban Breakdown, 2005-2030 Section 2: Education and Healthcare Table: Education, 2002-2005 Table: Vital Statistics, 2005-2010 Section 3: Labour Market and Spending Power Table: Employment Indicators, 2001-2006 Table: Consumer Expenditure, 2000-2012 (US$) Table: Average Annual Wages, 2000-2012 Chapter 8 - BMI Food & Drink MethodologyFood & Drink Business Environment Ratings Ratings Methodology Ratings Overview Ratings System Indicators Limits Of Potential Returns Risks To Realisation Of Potential Returns Weighting BMI Food & Drink Industry Glossary Food & Drink Mass Grocery Retail BMI Food & Drink Forecasting & Sourcing How We Generate Our Industry Forecasts Sourcing Egypt Food and Drink Report Q4 2009 (download)Egypt Food and Drink Report Q4 2009 (download)To access the sample report click here To access this sample you must be registered with us. 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