Blog: Dean Best007 lolly gets Del Monte hot under the collar

Dean Best | 2 June 2009

The news that James Bond is being immortalised as an ice lolly caught the UK's attention as a heatwave swept across the country – representing something of a PR coup for the Del Monte brand.

Imagine our surprise when US food group Del Monte Foods issued a rather cool press release onto the wires overnight insisting the company was “not affiliated” to the Daniel Craig lolly.

A quick call to the PR agency handling the product launch in the UK and it became clear that someone in San Francisco got their wires crossed.

“There was some internal confusion at Del Monte and this release is being taken off their website,” admitted our contact.

Given the way the UK's female population swooned at the news of the launch, Fredericks Ice Cream, the manufacturer that holds the licence for Del Monte's ice treats in the country, seems to have got it licked.


BLOG

just-food back up and running

To follow on from our earlier notice and after some hard work from our technical team, just-food is back live after today's power outage....

BLOG

Storm Doris causes power outage at just-food

Much of the UK has felt the impact of Storm Doris today - and just-food's head office has been no exception....

BLOG

Fyffes to face Ethical Trading Initiative disciplinary committee

A year after union officials alleged Fyffes abused workers on plantations in Central America - and called on the produce giant to be kicked out of the Ethical Trading Initiative forum - the company is...

BLOG

Could 3G Capital's next move be in foodservice?

Much of the chatter about where 3G Capital could look next has centred on packaged food - but might the private-equity fund be about to extend its foodservice empire?...

just-food homepage



Forgot your password?