Blog: 007 lolly gets Del Monte hot under the collar
Dean Best | 2 June 2009
The news that James Bond is being immortalised as an ice lolly caught the UK's attention as a heatwave swept across the country – representing something of a PR coup for the Del Monte brand.
Imagine our surprise when US food group Del Monte Foods issued a rather cool press release onto the wires overnight insisting the company was “not affiliated” to the Daniel Craig lolly.
A quick call to the PR agency handling the product launch in the UK and it became clear that someone in San Francisco got their wires crossed.
“There was some internal confusion at Del Monte and this release is being taken off their website,” admitted our contact.
Given the way the UK's female population swooned at the news of the launch, Fredericks Ice Cream, the manufacturer that holds the licence for Del Monte's ice treats in the country, seems to have got it licked.
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