Blog: A bacon coffin? Really?
Katy Askew | 29 March 2012
Every once in a while, I find my inbox to contain a press release that manages to stop me in my tracks. And that is just what happened today (29 March), when I saw that J&D's Foods has launched a bacon coffin.
It took me a few moments to get my head around exactly what this means. No, not a coffin for bacon, a bacon-themed coffin for deceased bacon lovers.
The release reads: "You ate bacon, you decorated your body with bacon, your car with bacon and your home with bacon. And now, you can peacefully rest wrapped in bacon."
Now it is possible I need to expand my social horizons, but I have never come across anyone who "decorates" their body, car or house in bacon. Or any other food for that matter.
Toning down the crazy just a notch, it turns out that bacon coffins are "finished with a painted bacon and pork shading" and "accented with gold stationary handles".
Makes a little more sense. Even so, while I love a bacon sandwich as much as the next person, I find it hard to imagine a great demand for this - even among the most die-hard bacon lovers.
Ask any FMCG executive to list the trends shaking up the sector and digital and e-commerce will be pretty high on the list. Drill down into that and Amazon will be one of the subjects in the digital s...
Since Theresa May took over as UK Prime Minister in the wake of the country's referendum vote to quit the European Union, she and her ministers have been at pains not to divulge their negotiating posi...
Greenpeace's long-running campaign against UK tuna brand John West, owned by seafood giant Thai Union, is now directing its fire against Sainsbury's....
- Unilever 2016 investor day - the top takeaways
- The key questions for digital strategists in 2017
- Wessanen's move for Spain's Biogran - analysis
- Have food promotions reached tipping point?
- Burger King, Jollibee: foodservice focus, Nov 2016
- General Mills jobs to go in business revamp
- Verlinvest, China Resources invest in Oatly
- B&G acquires pasta sauce group Victoria Fine Foods
- Japan's Nagatanien buys Chaucer Food Group
- Tyson sets up US$150m investment fund